Saxo

Tagline Brand's website · 2026-11-06

Saxo is a Danish, regulated multi-asset investment platform and bank providing online trading and investing access to global financial markets.

Description Brand's website · 2026-11-06

Founded in Copenhagen in 1992, Saxo provides regulated access to more than 71,000 financial instruments through SaxoInvestor and SaxoTrader. It serves more than 1.5 million clients globally and is headquartered in Denmark.

Mission Brand's website · 2026-11-06

To help more people become informed, engaged and empowered investors—to Be Invested—by combining access to financial markets with tools, insights and education.

Founders & leadership Brand's website · 2026-11-06

Daniel Belfer, CEO; Kim Fournais, founder and Chairman of the Board of Directors; Henrik Juel Villberg, Deputy CEO; Mads Dorf Petersen, Chief Financial Officer.

Website Brand's website · 2026-11-06

https://home.saxo

Voice & tone Brand's website · 2026-11-06

Confident, educational, market-focused and empowering, with an emphasis on long-term investing, informed decision-making, expertise and transparency.

Founded Brand's website · 2026-11-06

1992

Headquarters Brand's website · 2026-11-06

Copenhagen, Denmark

Parent ownership Brand's website · 2026-11-06

Saxo is fully owned by J. Safra Sarasin Group. Saxo Holding AG, wholly owned by Bank J. Safra Sarasin AG, holds 100% of the shares in Saxo.

Problem solved Brand's website · 2026-11-06

Saxo makes global financial markets more accessible by providing investors and traders with online platforms, investment products, market insights and educational resources in one account.

Core capabilities Brand's website · 2026-11-06

• Online multi-asset investing and trading
• Access to more than 71,000 financial instruments across global markets
• SaxoInvestor platform for simple investing and portfolio management
• SaxoTrader platform for advanced trading, margin trading and complex tools
• Market analysis, news, research and investment insights
• Capital markets technology and solutions for banks, brokers, financial advisers, fintechs and other partners
• Regulated banking, custody and client-fund protection

Products / SKUs Brand's website · 2026-11-06

• SaxoInvestor
• SaxoTrader
• Stocks
• ETFs
• Mutual funds
• Bonds
• Options
• CFDs

Pricing Brand's website · 2026-11-06

Saxo states that it charges low commissions across asset classes, with no platform or inactivity fees and no minimum initial funding. Indicative commissions shown on the international site include stocks from EUR 2 on Euronext, stocks from USD 1 on major US exchanges, bonds from EUR 20 and EUR stock options at EUR 0.75 per contract. Costs may vary by country of residence.

Target industry Brand's website · 2026-11-06

Financial services, online investing, brokerage, banking and wealth management technology.

Customer base Brand's website · 2026-11-06

More than 1.5 million clients globally, including traders, investors and institutional partners.

Ideal customer profile Brand's website · 2026-11-06

Retail investors, active traders, sophisticated investors, wealth management professionals, banks, brokers, financial advisers, fintechs and other institutional partners seeking multi-asset market access and digital trading or investment infrastructure.

Use cases Brand's website · 2026-11-06

• Long-term portfolio investing
• Active and advanced trading
• Trading stocks, ETFs, mutual funds, bonds, options, CFDs, forex, futures and commodities
• Portfolio management through a simple investing platform
• Accessing professional-grade trading tools and global markets
• Using market news, analyst ratings, research, podcasts, webinars and educational content
• Testing trading through a 20-day demo account with simulated USD 100,000
• Providing digital brokerage, custody and wealth management services through Saxo technology

Customer outcomes Brand's website · 2026-11-06

• Greater access to global financial markets
• More informed and rational investment decisions
• Greater control over financial futures
• Ability to invest with confidence and think long term
• Access to diversified investment opportunities and responsible-investing products
• Potentially lower trading costs through competitive commissions and premium pricing tiers
• A single login for simple investing and advanced trading platforms