Scheels
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Overview
Tagline Brand's website · 2026-10-04
Combining massive scale sporting goods retail with indoor theme-park attractions like Ferris wheels to create a destination shopping experience.
Description Brand's website · 2026-10-04
Scheels is a massive destination sporting goods and department store chain known for its 'destination retail' concept. Founded as a hardware store in 1902, it has evolved into a multi-state operator featuring attractions like indoor Ferris wheels, aquariums, and wildlife mountains within its locations. The company is 100% employee-owned and headquartered in Fargo, North Dakota.
Offerings
Core capabilities Brand's website · 2026-10-04
- Sporting goods
- athletic apparel
- hunting/fishing gear
- footwear
- and home/lifestyle products.
Pricing Brand's website · 2026-10-04
One-time purchase
Audience
Target industry Brand's website · 2026-10-04
Outdoor enthusiasts, athletes, families, and sports hobbyists.
Landscape
Competitors Brand's website · 2026-10-04
- Dick's Sporting Goods
- Bass Pro Shops / Cabela's
- REI
- Academy Sports + Outdoors
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Claim Scheels — free →Page last updated 2026-10-17.