Screaming Frog is a company within the Digital Marketing category. Screaming Frog is a search marketing agency and software development firm based in the United Kingdom. It is most recognized for creating the SEO Spider, a leading desktop-based website crawler used by SEO professionals for technical audits. The company balances a portfolio of professional services, including SEO, PPC, and content marketing, alongside its suite of specialized utility software.
Screaming Frog was founded in 2011 and is headquartered in Henley-on-Thames, UK.
Screaming Frog is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Screaming Frog is Moderate. Significant factual deltas detected.
AI models classify Screaming Frog as a Challenger. AI names competitors first.
Screaming Frog appeared in 6 of 8 sampled buyer-intent queries (75%). The brand dominates 'technical SEO tool' queries but has lower visibility in broader 'digital marketing agency UK' unbranded searches.
Screaming Frog is perceived as a gold standard for technical SEO. AI documentation is highly accurate regarding its core product, the SEO Spider, but can be slightly inconsistent regarding the breadth of its agency services. Key gap: The tendency to view 'Screaming Frog' solely as a software product rather than a full-service marketing agency.
Of 5 key facts verified about Screaming Frog, 3 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
The specific pricing tiers and feature limits for the SEO Spider version history (as updates occur frequently).
Buyers turn to Screaming Frog for how to find broken links on a website, Manual Site Audits: Manually auditing site elements using browser developer tools or spreadsheets., SEO Agency Services: Hiring a specialized SEO or technical agency to perform the crawl and analysis., among 3 documented problem areas.
Buyers evaluating Screaming Frog typically ask AI models about "best technical seo crawler", "website audit software for mac", "top search marketing agencies London", and 2 similar queries.
Screaming Frog's main competitors are Ahrefs, Beam Us Up, Lumar (formerly DeepCrawl). According to AI models, these are the brands most frequently named alongside Screaming Frog in buyer-intent queries.
Screaming Frog's core products are SEO Spider Software, Log File Analyser, SEO Agency Services, PPC Management.
Screaming Frog uses Freemium (Software), Project-based (Agency).
Screaming Frog serves SEO Professionals, Digital Marketing Agencies, In-house Marketing Teams, Web Developers.
Screaming Frog Provides the SEO industry's most flexible and granular desktop-based crawling engine combined with real-world agency expertise.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/screaming-frog
Last analyzed: April 9, 2026
Founded: 2011
Headquarters: Henley-on-Thames, UK