We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy. You can change your cookie settings at any time by clicking “Preferences.”
    New: Free AI Brand Audit — see what ChatGPT is telling your buyers →
    Optimly Logo
    Get Started
    Software & Marketing Services
    Search Engine Optimization (SEO) Tools
    Unclaimed Profile

    Screaming Frog

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    48/100
    AI Visibility48/100
    Incumbent
    AI Sentiment48/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: https://www.screamingfrog.co.uk · crawled March 2026

    Is this the right Screaming Frog?

    AI sometimes confuses brands that share a name.

    Yes – I want to claim it

    Unverified — AI is reconstructing Screaming Frog from uncontrolled sources

    Brand Identity

    Screaming Frog is a digital marketing agency and software development firm based in the United Kingdom. It is globally recognized for the Screaming Frog SEO Spider, a desktop-based website crawler used by SEO professionals to perform technical audits and analyze onsite SEO elements.

    Founded
    2010
    Headquarters
    Henley-on-Thames, UK
    Category
    Software & Marketing Services

    Protect your position — claim this profile

    You're leading today. Claimed brands stay ahead.

    Protect your position

    How AI Describes Screaming Frog

    ChatGPT

    Screaming Frog is best known for its SEO Spider, a desktop program that crawls websites to analyze technical and onsite SEO. It helps users find broken links, audit redirects, and analyze page titles and metadata.

    Claude

    Screaming Frog is a search marketing agency and software company. Its SEO Spider tool is an industry-standard crawler used by SEOs to identify technical issues like duplicate content and server errors.

    Gemini

    The Screaming Frog SEO Spider is a website crawler that simulates how search engines see your site. It provides data for SEO audits and is available in both free and paid versions.

    Perplexity

    Screaming Frog is an SEO agency that developed the 'SEO Spider' tool. It is widely considered a mandatory tool for technical SEO professionals to crawl websites and export data for analysis.

    Consensus: High. All models correctly identify Screaming Frog primarily by its 'SEO Spider' software as a desktop-based technical SEO auditing tool.

    Key discrepancy: Models frequently overlook the fact that Screaming Frog is also a full-service UK-based digital marketing agency, focusing almost exclusively on the software.

    AI Narrative Sentiment

    The brand is viewed as a definitive authority in technical SEO. AI models describe it with high levels of trust and reliability, often citing it as a 'must-have' for professionals.

    Positive Signals

    • Gold standard for technical SEO
    • Indispensable tool for audits
    • Trustworthy research and data

    Negative Signals

    • Steep learning curve for beginners
    • UI can feel dated or functional rather than aesthetic

    Screaming Frog is missing from 1 of 8 buyer queries where competitors appear.

    Claim to see your full audit

    Includes: detailed query analysis, fix recommendations, competitor deep-dive

    AI Discoverability Snapshot

    best technical seo crawler
    1
    how to find broken links on a website at scale
    1-2
    website audit software for desktop
    1-3
    top technical seo auditing tools
    2-4
    tool to extract meta tags from a list of urls
    1-2

    The brand is synonymous with technical SEO crawling; the only minor gap is its visibility relative to cloud-native platforms for users who strictly avoid desktop software.

    Brand Vitals

    Founded
    2010
    Headquarters
    Henley-on-Thames, UK
    Core Products
    SEO Spider Tool, Log File Analyser, Digital Marketing Agency Services
    Funding Stage
    Privately Held
    Pricing Model
    Freemium / Subscription (Annual)
    Employee Count
    51-200
    Target Markets
    SEO Professionals, Digital Agencies, In-house Marketing Teams
    Key Differentiator
    Unlike many competitors, it is a high-performance desktop application that allows for deep, local data processing and flexible extraction without the limitations of cloud-based subscription credits.

    Your AI readiness score: 4/5 signals active. You're leading today. Claimed brands stay ahead.

    Protect your position

    AI Readiness Signals

    4 of 5 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Active Blog/Content Hub

    The brand maintains a highly structured blog and technical documentation area.

    Structured FAQ/Docs

    Detailed documentation and technical guides provide structured information for LLMs.

    Structured Social Proof

    Extensive user testimonials and 'Trusted By' sections are present on the site.

    Schema.org Markup

    Utilizes standard organization and product schema on its primary web pages.

    What AI Thinks Are Competitors & Alternatives

    Based on AI model analysis. May not reflect actual competitive landscape.

    SitebulbCloud-based enterprise-level crawler and SEO platform.BotifyEnterprise SEO platform with cloud crawling capabilities.Ahrefs Site AuditAll-in-one SEO suite with a web-based site audit tool.Semrush Site AuditCompetitive SEO suite offering cloud-based technical auditing.

    Your competitors may already be managing their AI profiles. Claim yours →

    How Buyers Solve This Today Without Screaming Frog

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessManual Browser Inspection

    SEO professionals manually checking individual pages using browser developer tools and 'View Source' to identify meta tags and status codes.

    Manual ProcessExcel/Google Sheets Tracking

    Using general-purpose spreadsheet software to log URLs and manually track site architecture and errors.

    Agency / ConsultantSEO Agency Audit

    Hiring an external SEO firm to conduct technical audits using their own proprietary or licensed toolsets.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

    Protect your position

    Protect your position — claim this profile

    You're leading today. Claimed brands stay ahead.

    Protect your position

    Is this your brand? Protect your position — or