Second Stage Theater

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Overview

Tagline Brand's website · 2026-11-07

Nonprofit theater company producing contemporary plays and musicals by American writers on Broadway and Off-Broadway.

Description Brand's website · 2026-11-07

Second Stage Theater develops and presents contemporary American plays and musicals at its Hayes Theater on Broadway and Off-Broadway theaters, including the Pershing Square Signature Center and Irene Diamond Stage.

Identity

Mission Brand's website · 2026-11-07

To create and champion plays and musicals solely from contemporary American writers and introduce audiences to bold and diverse voices of American creativity.

Founders & leadership Brand's website · 2026-11-07

Evan Cabnet, Artistic Director; Adam Siegel, Executive Director. Kevin Brockman and Terry Lindsay, Board Co-Chairs.

Website Brand's website · 2026-11-07

https://2st.com

Voice & tone Brand's website · 2026-11-07

Contemporary, artistic, inclusive, mission-driven, and supportive of bold and diverse American voices.

Founded Brand's website · 2026-11-07

1979

Offerings

Problem solved Brand's website · 2026-11-07

Provides platforms for contemporary American playwrights and musical writers while giving audiences access to daring, provocative, and diverse theatrical experiences.

Core capabilities Brand's website · 2026-11-07

  • Developing and producing contemporary plays and musicals
  • Presenting Broadway productions at the Hayes Theater
  • Presenting Off-Broadway productions
  • Supporting bold and diverse American writers and artists
  • Operating theaters and audience services
  • Offering theater rental opportunities at the Hayes Theater
  • Providing volunteer usher opportunities

Products / SKUs Brand's website · 2026-11-07

  • Broadway productions at the Hayes Theater
  • Off-Broadway productions at the Pershing Square Signature Center and Irene Diamond Stage
  • Theater subscriptions and ticketing
  • Hayes Theater production and event rentals

Audience

Target industry Brand's website · 2026-11-07

Theater and performing arts

Customer base Brand's website · 2026-11-07

Theater audiences, subscribers, playwrights, musical writers, artists, event renters, and community volunteers.

Ideal customer profile Brand's website · 2026-11-07

Audiences interested in contemporary American plays and musicals; writers and theater artists developing new work; and organizations seeking to rent a Broadway theater for productions or events.

Use cases Brand's website · 2026-11-07

  • Attending Broadway and Off-Broadway productions
  • Subscribing to Second Stage performances
  • Developing and presenting new work by contemporary American writers
  • Renting the Hayes Theater for productions or events
  • Volunteering as an usher

Customer outcomes Brand's website · 2026-11-07

  • Access to daring and provocative theatrical experiences
  • Exposure to bold and diverse voices of American creativity
  • Opportunities for contemporary American writers to develop and present work
  • Free admission for volunteer ushers at eligible productions
  • Access to a Broadway venue for productions and events

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Page last updated 2026-11-07.