Self
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Overview
Tagline Brand's website · 2026-11-03
Self is a financial services company offering tools to help people build credit and savings and reach their financial goals.
Description Brand's website · 2026-11-03
Self provides credit-building products and financial education, including Credit Builder Accounts, secured and unsecured credit cards, rent reporting, and Self Cash.
Identity
Mission Brand's website · 2026-11-03
To make credit building more accessible and help people build credit and savings and reach their financial goals.
Founders & leadership Brand's website · 2026-11-03
James Garvey, Founder.
Website Brand's website · 2026-11-03
https://www.self.inc/
Voice & tone Brand's website · 2026-11-03
Supportive, accessible, empowering, educational, and encouraging.
Founded Brand's website · 2026-11-03
2015
Parent ownership Brand's website · 2026-11-03
Self Financial, Inc.; formerly known as Self Lender.
Offerings
Problem solved Brand's website · 2026-11-03
Self addresses the challenge of building or rebuilding credit when people have limited or no credit history, helping customers establish credit history and build savings.
Core capabilities Brand's website · 2026-11-03
- Credit building
- Credit reporting to all three credit bureaus
- Savings building through Credit Builder Accounts
- Rent and bill reporting
- Secured and unsecured credit cards
- Financial education and personal finance guides
- Mobile credit-building tools
Products / SKUs Brand's website · 2026-11-03
- Credit Builder Account
- Self secured Credit Card
- Self unsecured credit cards
- Rent Reporting
- Bills Reporting
- Self Cash
Pricing Brand's website · 2026-11-03
The Credit Builder Account page lists a $35 monthly commitment for 24 months. It lists a 15.69% interest rate and APR, a $123 finance charge, and $840 total payments for the displayed option. Options may vary.
Audience
Target industry Brand's website · 2026-11-03
Financial services and personal finance technology.
Customer base Brand's website · 2026-11-03
Individuals building or rebuilding credit, including people with low or no credit history. Self states it has served 4 million builders.
Ideal customer profile Brand's website · 2026-11-03
U.S. consumers with limited, damaged, or no credit history who want to build credit, establish credit history, build savings, or use rent and bill payments to support their credit profile.
Use cases Brand's website · 2026-11-03
- Build or rebuild credit
- Establish credit history without a traditional credit history
- Build savings while building credit
- Report on-time rent payments to all three credit bureaus
- Report eligible bills to credit bureaus
- Use a secured or unsecured credit card to build credit history
- Access money for unexpected expenses through Self Cash
- Learn about credit and personal finance
Customer outcomes Brand's website · 2026-11-03
- Improved or increased credit scores, though results vary
- Established credit history
- Built savings through a Credit Builder Account
- Rent payments reported to all three credit bureaus
- Greater financial literacy
- Increased access to future financial goals such as loans, mortgages, or vehicle purchases
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Claim Self — free →Page last updated 2026-11-03.