Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.
Serpstat is a company within the SaaS category. Serpstat is an all-in-one search marketing platform that provides tools for search engine optimization (SEO), pay-per-click (PPC) advertising analysis, keyword research, and rank tracking. It offers localized data across more than 200 regions and supports analysis for multiple search engines including Google and Bing.
Serpstat was founded in 2013 and is headquartered in Odessa, Ukraine / Warsaw, Poland.
Buyers turn to Serpstat for Manual SERP Analysis: Using free tools like Google Keyword Planner and manual Google search result inspections to track rankings., SEO Agencies: Hiring freelance SEO specialists or agencies to perform audits and provide periodic reports., among 2 documented problem areas.
Buyers evaluating Serpstat typically ask AI models about "best keyword research tool for Google and Bing", "SEO tool with Ukraine search data", "affordable Semrush alternatives", and 2 similar queries.
Serpstat's core products are Keyword Research, Rank Tracker, Backlink Analysis, Site Audit, Competitor Research.
Serpstat uses Freemium / Subscription.
Serpstat serves SEO Specialists, Digital Marketing Agencies, In-house Marketing Teams, E-commerce Businesses.
Serpstat Offers an exceptionally broad range of multi-regional search data and an all-in-one toolset at a more accessible price point than major enterprise competitors.
Official website: https://serpstat.com/
Last analyzed: August 23, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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