Shiseido

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Overview

Tagline Brand's website · 2026-10-04

A blend of 'Modern Tradition. Thoughtful Technology. Timeless Beauty.' backed by extensive scientific research, notably over 100 years of UV research, offering advanced, high-performance anti-aging and sun protection products.

Description Brand's website · 2026-10-04

Shiseido is a global luxury beauty brand known for its premium skincare products, including anti-aging solutions and sun protection. The brand emphasizes 'Modern Tradition. Thoughtful Technology. Timeless Beauty.' and leverages over 100 years of UV research.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Ultimune Power Infusing Serum
  • Future Solution LX Total Regenerating Cream
  • Vital Perfection Uplifting & Firming Advanced Cream
  • Benefiance Wrinkle Smoothing Eye Cream
  • Ultimate Sun Protector Lotion SPF 60+
  • Urban Environment Mineral Clear Sunscreen SPF 50.

Pricing Brand's website · 2026-10-04

Premium pricing model for luxury skincare products, available direct-to-consumer online and likely through high-end retail channels.

Audience

Target industry Brand's website · 2026-10-04

Consumers seeking premium and luxury skincare, anti-aging solutions, and high-performance sun protection, particularly those interested in scientifically-backed formulations and brand heritage.

Landscape

Competitors Brand's website · 2026-10-04

  • Estée Lauder
  • SK-II
  • Lancôme
  • La Mer
  • Dior Beauty

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Page last updated 2026-10-04.