Skims is a company within the Apparel & Fashion category. Skims is a solutions-oriented brand co-founded by Kim Kardashian that specializes in inclusivity-focused shapewear, underwear, and loungewear. Known for its extensive size range and neutral color palettes, the brand seeks to set new standards by providing solutions for every body.
Skims was founded in 2019 and is headquartered in Culver City, California.
Skims is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Skims is Strong. Significant factual deltas detected.
AI models classify Skims as a Challenger. AI names competitors first.
Skims appeared in 7 of 8 sampled buyer-intent queries (88%). Skims dominates shapewear and celebrity-led brand queries but has a minor gap in 'mens loungewear' and 'physical underwear stores' searches where it is still scaling visibility.
AI models consistently represent Skims as a market leader in inclusive shapewear. While foundational facts are solid, AI may lag slightly on recent product expansions (like Skims Mens) or the most recent private valuation figures. Key gap: AI may over-index on Kim Kardashian's personal celebrity and under-represent the technical textile innovation and supply chain scale that drives the brand's business success.
Of 6 key facts verified about Skims, 5 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific current valuation and detailed revenue figures, as the brand remains privately held.
Buyers turn to Skims for Legacy Retailers: Purchasing standard undergarments from legacy department store brands without specialized shaping technology., DIY Body Taping: Using duct tape or athletic tape for breast support and positioning., among 2 documented problem areas.
Buyers evaluating Skims typically ask AI models about "best inclusive shapewear brands", "Kim Kardashian clothing brand", "comfortable loungewear for all body types", and 3 similar queries.
Skims's main competitors are Lululemon. According to AI models, these are the brands most frequently named alongside Skims in buyer-intent queries.
Skims's core products are Shapewear, Underwear, Loungewear, Menswear, Swimwear.
Skims uses Premium/One-time purchase.
Skims serves Women and men seeking size-inclusive, comfortable, and modern undergarments and loungewear..
Skims A combination of celebrity-driven cultural relevance with a technical focus on skin-tone inclusivity and a massive size range (XXS-5X).
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/skims
Last analyzed: April 10, 2026
Founded: 2019
Headquarters: Culver City, California, USA