Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 16, 2026.

Sleepio

What is Sleepio?

Sleepio is a company within the Digital Health category. Sleepio is a six-week self-directed digital program designed to improve poor sleep using evidence-based cognitive and behavioral techniques. It is often available at no cost to users as a covered benefit through employers and health plans, offering a personalized approach to tackle sleep problems.

When was Sleepio founded and where is it based?

Sleepio was founded in Not specified in the provided context. and is headquartered in Not specified in the provided context..

What problems does Sleepio solve for buyers?

Buyers turn to Sleepio for In-person Cognitive Behavioral Therapy for Insomnia (CBT-I): Traditional therapy sessions with a sleep specialist or therapist to address insomnia through behavioral and cognitive changes., Sleep Clinic / Sleep Coach: Specialized clinics or individual coaches offering personalized sleep assessments, diagnoses, and tailored intervention plans., Enduring poor sleep: Continuing to experience sleep problems without seeking a structured solution, potentially relying on inconsistent self-help methods or over-the-counter aids., among 3 documented problem areas.

What questions do buyers ask AI about Sleepio?

Buyers evaluating Sleepio typically ask AI models about "Sleepio program for insomnia", "cognitive behavioral therapy app sleep", "digital sleep improvement", and 2 similar queries.

What does Sleepio offer?

Sleepio's core products are A six-week, self-directed digital program for improving poor sleep and insomnia using cognitive and behavioral techniques..

How is Sleepio priced?

Sleepio uses Primarily B2B, where employers and health plans cover the cost, making it available at no direct cost to the end-user. The model appears to be subscription-based for the B2B clients..

Who does Sleepio target?

Sleepio serves Individuals experiencing poor sleep or chronic insomnia; employers and health plans seeking to offer mental wellness benefits to their members..

What differentiates Sleepio from competitors?

Sleepio Evidence-based (science and research-backed CBT-I techniques), self-directed digital accessibility via web and app, and often available at no cost as a covered benefit, making it highly accessible compared to traditional therapy or paid apps.

Official website: https://sleepio.com/

Last analyzed: August 16, 2026

Problems this brand solves

Buyers search for

About this profile

This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.

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