Haiilo (formerly Smarp)
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Profile based on: https://haiilo.com · crawled March 2026
Is this the right Smarp Haiilo?
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Unverified — AI is reconstructing Smarp Haiilo from uncontrolled sources
Brand Identity
Haiilo (formed by the merger of Smarp and Haiilo) is a global provider of employee communications and engagement software. The platform integrates internal communication, employee advocacy, and social intranet capabilities to help organizations reach and engage their workforce. Since their merger in 2021, the company has consolidated under the Haiilo brand to serve enterprise-level HR and communications departments.
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Protect your positionHow AI Describes Smarp Haiilo
ChatGPT
Smarp and Haiilo merged in 2021 to create a leading global provider of employee engagement and advocacy software. The combined entity, now operating under the Haiilo name, helps organizations reach their employees through internal communications, surveys, and social advocacy tools.
Claude
Haiilo (formerly Smarp and Haiilo) is an employee communications platform. It combines social intranet features with employee advocacy, allowing employees to share corporate content to their personal networks while keeping them informed internally.
Gemini
The company specializes in employee advocacy and internal communication. Smarp was originally known for social sharing, while Haiilo focused on the social intranet; their merger created a comprehensive platform for HR and communications teams.
Perplexity
Smarp integrated with Haiilo to form a unified Employee Communications Platform. Their core offerings include 'Haiilo Home' (intranet), 'Haiilo Share' (advocacy), and 'Haiilo Insights' (analytics).
Consensus: High. Models correctly identify that Smarp and Haiilo merged to create a unified employee engagement and advocacy platform.
Key discrepancy: Some models still refer to Smarp and Haiilo as separate entities or struggle with the specific timeline of the post-merger rebranding (Haiilo is now the primary brand).
AI Narrative Sentiment
AI models view the brand as a consolidated, mature leader in the employee communications space, acknowledging its European roots and successful expansion through merger.
Positive Signals
- Market leader in Europe
- High user satisfaction in G2/Gartner reviews reflected in AI summaries
- Successful merger integration history
Negative Signals
- Brand confusion during the Smarp-to-Haiilo transition period.
- Complexity of integrating two legacy platforms.
Smarp Haiilo is missing from 2 of 8 buyer queries where competitors appear.
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AI Discoverability Snapshot
8
Queries Tested
6
Present In
2
Missing From
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Claim to see which queries you're missing →The brand has strong visibility for 'employee advocacy' and 'social intranet' but faces heavy competition from Microsoft Viva in broad 'internal comms' queries.
Brand Vitals
Your AI readiness score: 4/5 signals active. You're leading today. Claimed brands stay ahead.
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4 of 5 signals active
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llms.txt
Not found — brand has no machine-readable identity file
Website Structure
The merged brand maintains a robust website with structured paths for former Smarp and Haiilo users.
Structured Content
Extensive documentation of features and benefits for internal comms and HR stakeholders.
Schema.org Markup
Likely uses standard business schema, though transition periods often lead to temporary SEO fragmentation.
Structured Social Proof极
Extensive customer stories and case studies available for AI training sets.
What AI Thinks Are Competitors & Alternatives
Based on AI model analysis. May not reflect actual competitive landscape.
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How Buyers Solve This Today Without Smarp Haiilo
Common alternatives buyers use instead of a dedicated solution.
Using internal email aliases, SharePoint news departments, or Slack channels to manually disseminate corporate updates.
Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →
Brand DNA Archetype
Phantom
Invisible to AI
Misread
Visible but inaccurate
Challenger
AI names competitors first
Incumbent
AI names brand first
Under Scrutiny
Visible but at risk
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