Haiilo (formerly Smarp)
Haiilo (formerly Smarp) is an employee communications and engagement platform that combines social intranet, employee advocacy, and surveying tools. It entered its current form after a 2021 merger between Smarp and the German company COYO.
Brand Authority Index (BAI): 84/100
Archetype: Challenger
Category: Software as a Service (SaaS)
https://optimly.ai/brand/smarp-now-haiilo
Last analyzed: April 11, 2026
Verified from Haiilo (formerly Smarp) website
Founded: 2011 (as Smarp) / 2022 (as Haiilo)
Headquarters: Hamburg, Germany
Buyer Intent Signals for Haiilo (formerly Smarp)
Problems this brand solves
- Manual Internal Comms: Using internal email blasts, clunky Intranet portals, or physical bulletin boards to communicate with staff.
- Communications Agencies: Hiring internal communications consultants to audit and manually distribute company news.
Buyers search for
- employee advocacy software reviews
- best internal communications platforms for enterprise
- is Smarp software still available
- General Collaboration Tools: Using standard office productivity suites (Microsoft Teams, Slack) without a dedicated engagement layer.
Buyers compare
- alternative to Staffbase
- Haiilo vs Firstup