smartwool
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Overview
Tagline Brand's website · 2026-10-04
Utilizes responsibly sourced Merino wool for natural performance benefits like temperature regulation, moisture-wicking, and odor resistance. Offers specialized collections (e.g., Intraknit™) and a commitment to sustainability through recycling programs (Second Cut).
Description Brand's website · 2026-10-04
Smartwool specializes in Merino wool performance apparel and accessories for men, women, and kids, including socks, base layers, and outerwear, designed for various outdoor activities and everyday wear. The brand focuses on comfort, durability, natural fiber benefits, and sustainability through initiatives like its 'Second Cut' recycling program.
Offerings
Core capabilities Brand's website · 2026-10-04
- Merino wool socks
- base layers
- activewear (tops
- sweaters
- shorts
- pants
- fleece
- jackets)
- underwear
- hats
- gloves
- neck gaiters
- and slippers.
Pricing Brand's website · 2026-10-04
Direct-to-consumer retail, with products available for individual purchase at listed prices.
Audience
Target industry Brand's website · 2026-10-04
Men, women, and kids seeking performance apparel and accessories for activities such as everyday wear, running, hiking, training, biking, snow sports (skiing, snowboarding), hunting, fishing, and work.
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Claim smartwool — free →Page last updated 2026-10-04.