Society of American Florists (SAF)

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Overview

Tagline Brand's website · 2026-10-04

A long-standing and established authority in the floral industry (141st annual convention), offering comprehensive industry support, and integrating innovative AI solutions like Aster for member support.

Description Brand's website · 2026-10-04

The Society of American Florists (SAF) is a professional association for the floral industry, providing education, networking, and resources to help floral professionals increase efficiency, boost sales, and improve their bottom line. They host an annual convention and offer an AI-powered floral business consultant named Aster to members.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Annual Convention (education
  • networking
  • expo)
  • Membership Resources (publications
  • articles
  • courses)
  • AI-powered Floral Business Consultant (Aster).

Pricing Brand's website · 2026-10-04

Membership-based (tiered), with event registration fees varying by membership level and A La Carte options.

Audience

Target industry Brand's website · 2026-10-04

Floral professionals including growers, wholesalers, suppliers, and retail florists.

Landscape

Competitors Brand's website · 2026-10-04

  • American Institute of Floral Designers (AIFD)
  • Floral Association of the Rockies
  • Flower Shop Network

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Page last updated 2026-10-04.