Standard Life
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Overview
Tagline Brand's website · 2026-11-08
UK financial services provider offering pensions, retirement planning, investments and workplace financial wellbeing solutions.
Description Brand's website · 2026-11-08
Standard Life provides personal and workplace pensions, retirement options, investment products, financial advice, tools and financial wellbeing support. It states that it has 200 years of experience and is part of Standard Life plc.
Identity
Mission Brand's website · 2026-11-08
To support customers to and through retirement, with options and support suited to their circumstances.
Website Brand's website · 2026-11-08
https://standardlife.co.uk
Voice & tone Brand's website · 2026-11-08
Clear, supportive, practical and reassuring.
Founded Brand's website · 2026-11-08
The website states that Standard Life has been around for 200 years.
Parent ownership Brand's website · 2026-11-08
Standard Life is part of Standard Life plc.
Offerings
Problem solved Brand's website · 2026-11-08
Helps individuals and employers manage pensions, retirement planning, investments, savings and financial wellbeing.
Core capabilities Brand's website · 2026-11-08
- Personal pension provision
- Retirement planning and income options
- Pension transfers and consolidation
- Investment fund selection and performance information
- Financial advice
- Workplace pension and benefits solutions
- Trustee pension solutions
- Financial wellbeing tools and support
Products / SKUs Brand's website · 2026-11-08
- Personal pensions
- Workplace pensions
- Master Trust pensions
- Contract-based pensions
- Pension Risk Transfer solutions
- Trustee Buy-Out Plans
- Own Trust pensions
- Investment funds and investment options
Audience
Target industry Brand's website · 2026-11-08
Financial services, pensions, investments and employee benefits.
Customer base Brand's website · 2026-11-08
Individuals planning for retirement or managing savings and pensions, employers seeking workplace pension and financial wellbeing solutions, and pension trustees.
Ideal customer profile Brand's website · 2026-11-08
UK individuals seeking pensions, retirement planning, investments or financial advice; employers and trustees looking for workplace pension, investment and employee financial wellbeing solutions.
Use cases Brand's website · 2026-11-08
- Open or manage a personal pension
- Combine or transfer existing pensions
- Plan for retirement
- Choose how to access pension savings
- Review pension investments and funds
- Obtain retirement or financial advice
- Provide workplace pensions and benefits
- Support employees with financial wellbeing
Customer outcomes Brand's website · 2026-11-08
- Greater confidence in retirement planning
- A consolidated view of pension savings
- Support choosing retirement income options
- Improved understanding of investments and financial wellbeing
- Access to workplace financial wellbeing tools
- Help managing savings, pensions and everyday financial concerns
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Claim Standard Life — free →Page last updated 2026-11-08.