Storybook Land
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Overview
Tagline Brand's website · 2026-11-07
Family-owned and operated children's theme park in Egg Harbor Township, New Jersey, featuring 19 rides, storybook attractions, family events, and seasonal Christmas programming.
Description Brand's website · 2026-11-07
Storybook Land is a children's theme park established in 1955 by the Fricano family. The park combines classic storybook displays and family rides with a clean, family-friendly setting, and operates from spring through December with special Halloween and Christmas events.
Identity
Mission Brand's website · 2026-11-07
To inspire imaginations and create family bonding through classic storybook attractions, rides, and family-friendly experiences.
Founders & leadership Brand's website · 2026-11-07
The park is owned and operated by the Fricano family, which has operated Storybook Land since its inception in 1955.
Website Brand's website · 2026-11-07
https://storybookland.com
Voice & tone Brand's website · 2026-11-07
Family-friendly, welcoming, whimsical, and nostalgic.
Founded Brand's website · 2026-11-07
1955
Headquarters Brand's website · 2026-11-07
6415 Black Horse Pike, Egg Harbor Township, NJ 08234, United States
Parent ownership Brand's website · 2026-11-07
Family-owned and operated by the Fricano family.
Offerings
Problem solved Brand's website · 2026-11-07
Provides a clean, family-oriented amusement experience designed especially for young children and families, with rides and attractions that prioritize children's comfort and well-being.
Core capabilities Brand's website · 2026-11-07
- Family amusement park operations
- Children's rides and storybook attractions
- Seasonal holiday events
- Online ticketing and admissions
- Birthday party hosting
- Group and family visits
Products / SKUs Brand's website · 2026-11-07
- General park admission with unlimited rides and access to storybook attractions
- Christmas Fantasy with Lights special event
- Season passes
- Birthday party packages
- Dining and gift shop experiences
Pricing Brand's website · 2026-11-07
General admission and discount tickets are available online; online purchase discounts are offered compared with gate admission. Christmas Fantasy with Lights requires special event tickets purchased online only. A birthday party package is listed at $1,725 including tax, with availability on select dates.
Audience
Target industry Brand's website · 2026-11-07
Family entertainment, amusement parks, and children's attractions.
Customer base Brand's website · 2026-11-07
Families, individual guests, groups, birthday parties, parents, grandparents, young children, and the young-at-heart.
Ideal customer profile Brand's website · 2026-11-07
Families with young children seeking a clean, family-friendly amusement park with age-appropriate rides, storybook attractions, and seasonal events.
Use cases Brand's website · 2026-11-07
- Family day trips and outings
- Children's amusement park visits
- Birthday parties
- Group visits
- Christmas light and holiday experiences
- Seasonal Halloween and Christmas celebrations
Customer outcomes Brand's website · 2026-11-07
- Family bonding and shared experiences
- Positive first amusement-park experiences for children
- Access to rides and attractions suited to young children
- Enjoyment of seasonal Christmas lights and holiday programming
- Convenient online ticket and pass purchasing
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Claim Storybook Land — free →Page last updated 2026-11-07.