StrapsCo
Is this your brand? Claim it — free, and takes a minute with your work email.
See how your company appears in the Brand Index.
Overview
Tagline Brand's website · 2026-11-07
StrapsCo sells watch straps and bands for classic watches and smartwatches, offering a broad selection focused on affordability, style, and fit.
Description Brand's website · 2026-11-07
StrapsCo is a family-run watch band business founded in 2012. It offers more than 500,000 watch straps for classic watches and smartwatches, including bands compatible with Apple, Garmin, Fitbit, Samsung, and other watch types.
Identity
Mission Brand's website · 2026-11-07
To provide a wide selection of quality watch bands at reasonable prices, making it easy to refresh a watch's look and extend its usefulness.
Founders & leadership Brand's website · 2026-11-07
Founded by Martin, a watch enthusiast. His wife Alicia later joined the business, and Alicia's brother Josh joined in 2017 to help expand into smartwatches.
Website Brand's website · 2026-11-07
https://strapsco.com
Voice & tone Brand's website · 2026-11-07
Confident, style-focused, accessible, enthusiastic, and customer-friendly.
Founded Brand's website · 2026-11-07
2012
Parent ownership Brand's website · 2026-11-07
Family-run business
Offerings
Problem solved Brand's website · 2026-11-07
StrapsCo helps watch owners find affordable, quality replacement and style bands instead of paying hundreds of dollars for OEM straps or replacing an entire watch.
Core capabilities Brand's website · 2026-11-07
- Designing and selling watch straps and bands
- Providing bands for classic watches and smartwatches
- Offering compatibility-focused collections for Apple, Garmin, Fitbit, and Samsung watches
- Providing multiple strap materials, colors, styles, and sizes
- Shipping orders the same day
- Offering 30-day returns and exchanges
- Providing size and installation guides
Products / SKUs Brand's website · 2026-11-07
- Classic watch straps and bands
- Apple Watch bands
- Garmin watch bands
- Fitbit bands
- Samsung Galaxy Watch bands
- Leather straps
- Silicone and rubber straps
- Nylon and canvas straps
Pricing Brand's website · 2026-11-07
Products shown on the site range from $9.99 USD for a protective case to $149.99 USD for a bracelet. The site promotes affordable luxury, 30-day returns, and periodic promotions such as 20% off and buy-two-get-one-free offers.
Audience
Target industry Brand's website · 2026-11-07
Watch accessories and wearable technology accessories
Customer base Brand's website · 2026-11-07
Watch enthusiasts and owners of classic watches and smartwatches, including Apple, Garmin, Fitbit, and Samsung users.
Ideal customer profile Brand's website · 2026-11-07
Watch owners seeking affordable, stylish, and compatible replacement or additional bands for classic watches or smartwatches.
Use cases Brand's website · 2026-11-07
- Refreshing the appearance of a classic watch
- Replacing a worn watch strap
- Adding multiple styles for different occasions
- Equipping Apple, Garmin, Fitbit, or Samsung smartwatches with alternative bands
- Finding workout, outdoor, water-resistant, or everyday bands
- Replacing or upgrading bands without buying a new watch
Customer outcomes Brand's website · 2026-11-07
- More affordable watch customization than buying multiple watches
- Greater choice of styles, materials, colors, and sizes
- Improved confidence in band fit and compatibility
- Easier strap replacement through quick-release designs
- Access to same-day shipping and 30-day returns
Is this your business?
The information above is publicly sourced — assembled by Optimly from StrapsCo's website and public pages.
Claim this profile to publish your own owner-approved BrandVault and speak for StrapsCo across the index.
Claim StrapsCo — free →Page last updated 2026-11-07.