Strata (FreeWheel)

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Overview

Tagline Brand's website · 2026-10-04

Modular, globally scalable, locally tailored platform that integrates seamlessly with existing systems. It offers process automation, digital-ready workflows (OneStrata Digital), data enablement for cleaner data, best-in-class partnerships for premium supply access (OTT, podcasting), robust financial integrations, and sophisticated reporting. Its affiliation with FreeWheel provides exclusive access to premium video inventory and rich data.

Description Brand's website · 2026-10-04

Strata is a platform that enables cross-media campaign planning, activation, optimization, and financial management for advertising campaigns. It offers a data-centric and single-hosted platform with an open integration model and applied automation, designed to work seamlessly with existing in-house systems.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Cross-media campaign planning
  • activation
  • optimization
  • and financial management platform (Strata
  • OneStrata Digital
  • Financial Bridge).

Pricing Brand's website · 2026-10-04

Not explicitly mentioned, likely an enterprise-level software licensing or subscription model based on features and usage.

Audience

Target industry Brand's website · 2026-10-04

Advertisers, Agencies, Broadcasters/MVPDPs, Publishers.

Landscape

Competitors Brand's website · 2026-10-04

  • Mediaocean
  • Basis by Centro (now part of Mediaocean)
  • Adobe Advertising Cloud
  • Sizmek (now Amazon Ad Server)

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Page last updated 2026-10-04.