Super 8
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Overview
Tagline Brand's website · 2026-11-07
Super 8 is a global economy hotel chain operated in China, offering hotel reservations, membership benefits, hotel products and corporate lodging services.
Description Brand's website · 2026-11-07
Super 8 describes itself as a world-famous economy chain hotel brand belonging to Wyndham Hotels Group. Since 1974, it has operated nearly 3,000 hotels with more than 170,000 rooms across four continents. In China, it has nearly 2,000 operating and planned hotels in more than 300 cities.
Identity
Mission Brand's website · 2026-11-07
To provide clean and friendly hotel service and accompany guests on the road with a warm, convenient lodging experience.
Website Brand's website · 2026-11-07
https://super8.com.cn
Voice & tone Brand's website · 2026-11-07
Warm, friendly, practical and value-oriented.
Founded Brand's website · 2026-11-07
1974
Parent ownership Brand's website · 2026-11-07
Wyndham Hotels Group
Offerings
Problem solved Brand's website · 2026-11-07
Provides convenient and affordable lodging reservations for individual travelers and corporate customers, with access to hotels, member benefits and booking support.
Core capabilities Brand's website · 2026-11-07
- Hotel search and reservations
- Special-rate and newly opened hotel listings
- Hotel selection and recommendations
- Membership registration, points and member benefits
- Hotel product and voucher marketplace
- Corporate customer lodging program
- Hotel franchising and partnership opportunities
- 24-hour reservation hotline and online booking support
Products / SKUs Brand's website · 2026-11-07
- Super 8 economy hotels
- Super8 International hotels
- Super8 Joy hotels
- Super8 Premium hotels
- Super8 Select hotels
- Super8 hotel membership program
- Super8 online shopping mall
- Corporate customer lodging services
Pricing Brand's website · 2026-11-07
The special-price zone advertises rooms from RMB 68. Corporate customer benefits include rates from 8.8折 at participating hotels. Other room and product prices vary by hotel, date and offering.
Audience
Target industry Brand's website · 2026-11-07
Hospitality, hotels and travel accommodation.
Customer base Brand's website · 2026-11-07
Individual travelers, hotel guests, Super 8 members, corporate customers and prospective hotel franchisees.
Ideal customer profile Brand's website · 2026-11-07
Travelers seeking economy hotel accommodation and online booking in China, as well as businesses needing corporate hotel rates and booking services.
Use cases Brand's website · 2026-11-07
- Booking hotel rooms for leisure or business travel
- Finding hotels by city, location, metro station or business center
- Accessing member discounts, points and vouchers
- Redeeming points for hotel products and lifestyle goods
- Arranging corporate employee or business-travel accommodation
- Exploring hotel franchise opportunities
Customer outcomes Brand's website · 2026-11-07
- Convenient access to hotels across China and internationally
- Lower-cost accommodation through special rates and member benefits
- Rewards and points redemption for hotel and lifestyle products
- Corporate lodging discounts and booking priority
- Access to booking assistance through online channels and a 24-hour hotline
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Claim Super 8 — free →Page last updated 2026-11-07.