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    New: Free AI Brand Audit — see what ChatGPT is telling your buyers →
    Software
    Experience Management / SaaS Survey Tools
    Unclaimed Profile
    SurveyMonkey logo

    SurveyMonkey

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    82/100
    AI Visibility94/100
    Incumbent
    AI Sentiment88/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: www.surveymonkey.com · crawled March 2026

    Is this the right Surveymonkey?

    AI sometimes confuses brands that share a name.

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    Unverified — AI is reconstructing Surveymonkey from uncontrolled sources

    Brand Identity

    SurveyMonkey is a leader in the online survey and feedback management industry, providing a web-based platform for individuals and organizations to design, send, and analyze surveys. Since its inception, it has become one of the most recognized tools for gathering structured feedback, serving millions of users ranging from small businesses to large enterprises.

    Founded
    1999
    Headquarters
    San Mateo, California, USA
    Category
    Software
    Subcategory
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    How AI Describes Surveymonkey

    ChatGPT

    SurveyMonkey is a popular online survey tool that allows users to create, send, and analyze surveys. It offers features for market research, employee feedback, and customer satisfaction.

    Claude

    SurveyMonkey is a cloud-based software-as-a-service company that provides customizable surveys. It is widely known for its freemium model and user-friendly interface for data collection.

    Gemini

    SurveyMonkey is a leader in experience management, providing tools for businesses to gather feedback from customers and employees. It recently re-emphasized its original brand name after a stint as Momentive.

    Perplexity

    SurveyMonkey is an online survey development software founded in 1999. It provides a platform for designing surveys, polling, and advanced data analytics across various industries.

    Consensus: High. All models correctly identify SurveyMonkey as a pioneer in the cloud-based survey software space, focusing on ease of use and accessibility.

    Key discrepancy: The primary discrepancy in AI models often relates to the company's branding history, specifically the period between 2021 and 2023 when the parent company rebranded as Momentive Global before returning to the SurveyMonkey name.

    AI Narrative Sentiment

    SurveyMonkey is viewed by AI models as the gold standard for accessible surveying, though it is occasionally criticized for the limitations of its free tier. Overall sentiment is highly stable and positive.

    Positive Signals

    • Industry standard status
    • Strong enterprise security features
    • Extensive template library

    Negative Signals

    • Limited features in free version
    • Pricing tiered structure can be expensive for small teams
    • Brand confusion during the temporary 'Momentive' era

    Surveymonkey is missing from 1 of 10 buyer queries where competitors appear.

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    AI Discoverability Snapshot

    10

    Queries Tested

    9

    Present In

    1

    Missing From

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    SurveyMonkey dominates most high-volume 'how-to' and 'best' queries, but faces increasing competition from 'free' searches where Google Forms often takes the top spot.

    Brand Vitals

    Founded
    1999
    Headquarters
    San Mateo, CA
    Core Products
    Online Surveys, Enterprise Feedback Management, Market Research Solutions, Audience Panel
    Funding Stage
    Acquired (Symphony Technology Group)
    Pricing Model
    Freemium
    Employee Count
    1,000 - 5,000
    Target Markets
    Enterprise corporations, small to medium businesses, educational institutions, and healthcare organizations.
    Key Differentiator
    Surveymonkey combines nearly unmatched brand recognition with a massive library of pre-built, expert-vetted survey templates that simplify the research process for non-experts.

    Your AI readiness score: 4/5 signals active. You're leading today. Claimed brands stay ahead.

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    AI Readiness Signals

    4 of 5 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Schema.org markup

    Extensive use of structured data for products and help articles.

    Structured FAQ pages

    Comprehensive help center with structured questions and answers.

    Active content hub

    Highly active blog and resource center covering market research and HR trends.

    Structured social proof

    Uses enterprise case studies and logo bars across the site.

    What AI Thinks Are Competitors & Alternatives

    Based on AI model analysis. May not reflect actual competitive landscape.

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    How Buyers Solve This Today Without Surveymonkey

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessManual Paper/Email Surveys

    Using paper forms, internal email chains, or manual tallying of responses.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

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