The Times is a company within the Media & News category. The Times is a British national daily newspaper based in London. Founded in 1785 as The Daily Universal Register, it is the original 'Times' newspaper and is historically considered the UK's newspaper of record. It is known for its investigative journalism, political influence, and for commissioning the Times New Roman typeface.
The Times was founded in 1785 and is headquartered in London, UK.
The Times is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for The Times is Strong. Significant factual deltas detected.
AI models classify The Times as a Challenger. AI names competitors first.
The Times appeared in 7 of 8 sampled buyer-intent queries (88%). The brand is highly visible but faces intense competition from The New York Times for the 'Times' keyword. Its paywall strategy limits the 'crawability' of its latest high-value reporting compared to open-access competitors.
AI provides a highly accurate historical and corporate overview of the brand but often struggles with the brand's ambiguous name, frequently conflating it with The New York Times or other global 'Times' publications unless 'London' or 'UK' is specified. It accurately captures the brand's prestige but lacks real-time data on recent editorial leadership changes. Key gap: The most frequent confusion is the failure to distinguish between the daily 'The Times' and its distinct weekend counterpart 'The Sunday Times', which have separate editorial staffs.
Of 5 key facts verified about The Times, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The exact current digital subscriber count and specific paywall conversion metrics are often outdated in AI training sets.
Buyers turn to The Times for Free News Consumption: Relying on free news sources like BBC News, Reuters, or social media feeds., Digital Aggregation: Using RSS feeds or news reader apps to curate headlines without a primary newspaper., among 2 documented problem areas.
Buyers evaluating The Times typically ask AI models about "UK national newspaper of record", "The Times subscription deals", "British center-right broadsheet", and 3 similar queries.
The Times's main competitors are The Guardian. According to AI models, these are the brands most frequently named alongside The Times in buyer-intent queries.
AI models suggest Alternative News Subscriptions as alternatives to The Times, typically when buyers ask for lower-cost, simpler, or more specialized options.
The Times's core products are Daily print newspaper, digital news subscription, mobile applications, and archives..
The Times uses Subscription (Digital + Print bundles).
The Times serves Educated professionals, political stakeholders, UK residents, and global observers of British affairs..
The Times The original 'newspaper of record' for the UK with a 200+ year legacy of political and cultural influence.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/the-times
Last analyzed: April 10, 2026
Founded: 1785
Headquarters: London, United Kingdom