The Times
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Profile based on: thetimes.com · crawled March 2026
Unverified — AI is reconstructing The Times from uncontrolled sources
Brand Identity
The Times is a premier British national daily newspaper founded in 1785. It is a 'newspaper of record' known for its authoritative coverage of world affairs, politics, and business, and was the first to use the ubiquitous Times New Roman typeface.
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Protect your positionHow AI Describes The Times
ChatGPT
The Times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register and is known for its investigative journalism and political influence.
Claude
The Times is one of the UK's 'record' newspapers. It is published by Times Media, a subsidiary of News UK, which is ultimately owned by News Corp. It is historically known for a center-right editorial stance.
Gemini
The Times is a highly respected UK broadsheet newspaper. It was the first newspaper to use the Times New Roman typeface and is famous for its crossword and comprehensive world news coverage.
Perplexity
Founded in 1785, The Times is a major British daily newspaper. It moved to a digital subscription model in 2010 and is currently edited by Tony Gallagher.
Consensus: High consensus that it is a premier UK national newspaper known for conservative-leaning quality journalism and a paywalled digital model.
Key discrepancy: Models sometimes confuse historical ownership or struggle to distinguish between 'The Times' and 'The Sunday Times' editorial independence.
AI Narrative Sentiment
The Times maintains a strong reputation for intellectual rigor and factual reporting, though it is often viewed through the lens of its News Corp ownership and conservative-leaning editorial board.
Positive Signals
- Pulitzer-level investigative reputation
- Longevity and record-of-note status
- High-quality digital interface
Negative Signals
- Ownership by Murdoch/News Corp controversy
- Paywall accessibility complaints
- Historical accusations of political partisanship
The Times is missing from 0 of 8 buyer queries where competitors appear.
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AI Discoverability Snapshot
8
Queries Tested
8
Present In
0
Missing From
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Claim to see which queries you're missing →The brand has near-total dominance in category-specific queries but faces competition from 'The New York Times' in global AI-generated news summaries.
Brand Vitals
Your AI readiness score: 4/5 signals active. You're leading today. Claimed brands stay ahead.
Protect your positionAI Readiness Signals
4 of 5 signals active
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llms.txt
Not found — brand has no machine-readable identity file
Schema.org Markup
Extensive use of structured data for news articles and authorship.
Structured FAQ Pages
Detailed help and subscription FAQ sections are present.
Active Content Hub
Maintains a massive, constantly updated repository of searchable content.
Structured Social Proof
High volume of external citations and professional industry awards.
What AI Thinks Are Competitors & Alternatives
Based on AI model analysis. May not reflect actual competitive landscape.
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How Buyers Solve This Today Without The Times
Common alternatives buyers use instead of a dedicated solution.
Consuming news via social media feeds like X (Twitter), Facebook, or Reddit without a dedicated subscription.
Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →
Brand DNA Archetype
Phantom
Invisible to AI
Misread
Visible but inaccurate
Challenger
AI names competitors first
Incumbent
AI names brand first
Under Scrutiny
Visible but at risk
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