The Trade Desk
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Overview
Tagline Brand's website · 2026-10-04
The largest independent demand-side platform that provides objective, data-driven ad buying without owning any of the underlying media inventory.
Description Brand's website · 2026-10-04
The Trade Desk is a global technology company that provides a self-service, cloud-based platform for advertising buyers. The platform enables advertisers to purchase and manage digital advertising campaigns across various formats including video, display, audio, and social, with a significant emphasis on Connected TV and the open internet.
Offerings
Core capabilities Brand's website · 2026-10-04
- Programmatic Advertising Platform (DSP)
- Unified ID 2.0
- OpenPath
- Koa AI engine.
Pricing Brand's website · 2026-10-04
Usage-based (percentage of ad spend) with enterprise-level minimums.
Audience
Target industry Brand's website · 2026-10-04
Ad agencies, Fortune 500 brands, global advertisers.
Landscape
Competitors Brand's website · 2026-10-04
- Google Display & Video 360
- MediaMath
- Viante (formerly Viant)
- Adobe Advertising Cloud
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Claim The Trade Desk — free →Page last updated 2026-10-04.