Think Tank

Tagline Brand's website · 2026-11-07

Think Tank designs and creates high-quality camera bags and travel gear for photographers and other venturing observers.

Description Brand's website · 2026-11-07

Think Tank is a photography travel-gear company founded in 2005 by product designers and professional photographers. It offers carrying solutions designed to be durable, versatile, and functional for photographers.

Mission Brand's website · 2026-11-07

To design and create the highest quality travel gear for the world’s Venturing Observer and inspire illuminating experiences.

Founders & leadership Brand's website · 2026-11-07

Doug Murdoch — CEO and Lead Designer; Chris Butcher — President; Andrew Hutchins — former President; Joe Hanssen — Lead Product Designer for Travel products.

Website Brand's website · 2026-11-07

https://thinktankphoto.com

Voice & tone Brand's website · 2026-11-07

Purposeful, design-focused, adventurous, and photographer-centered.

Founded Brand's website · 2026-11-07

2005

Problem solved Brand's website · 2026-11-07

Helps photographers carry, protect, organize, and quickly access camera equipment while traveling, working, or shooting in demanding situations.

Core capabilities Brand's website · 2026-11-07

• Designing camera and travel bags with input from professional photographers
• Camera equipment carrying and protection
• Designing backpacks, rollers, shoulder bags, slings, cross-body bags, and modular carrying systems
• Providing specialized camera gear accessories, including rain covers, filter cases, battery holders, memory card wallets, and gear pouches
• Rapid camera access through solutions such as Rotation180 technology

Products / SKUs Brand's website · 2026-11-07

• Camera rollers and rolling cases
• Camera backpacks, including BackLight, Airport, MindShift, Rotation, and DarkLight series
• Shoulder, sling, and cross-body camera bags
• Camera cubes and modular belt systems
• Digital holsters, pouches, straps, and harnesses
• Camera rain covers and other photography accessories

Pricing Brand's website · 2026-11-07

Products listed on the website include camera bags and travel gear priced from approximately $119.75 to $469.75, with special offers and clearance products also available. Free ground shipping is offered on U.S. orders over $100 within the Continental U.S.

Target industry Brand's website · 2026-11-07

Photography and photography travel gear

Customer base Brand's website · 2026-11-07

Photographers, professional photographers, photojournalists, sports photographers, and travelers carrying camera equipment.

Ideal customer profile Brand's website · 2026-11-07

Photographers and visual professionals who need durable, versatile, and accessible camera bags and travel gear for travel, outdoor adventure, photojournalism, sports photography, or everyday equipment transport.

Use cases Brand's website · 2026-11-07

• Carrying camera bodies, lenses, flashes, drones, and related equipment
• Traveling with camera gear by air using carry-on rollers
• Carrying heavy photography gear over long distances
• Quickly accessing a camera without removing a backpack
• Protecting camera equipment from rain
• Organizing camera accessories and equipment in modular systems

Customer outcomes Brand's website · 2026-11-07

• More durable and versatile equipment carrying across long distances and varied situations
• Improved access to camera equipment while using a backpack
• Camera gear organized and protected during travel and photography work
• Ability to carry photography equipment in airline carry-on-compatible cases
• Carrying solutions that help photographers be ready before the moment