Thrivent
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Overview
Tagline Brand's website · 2026-11-07
Thrivent is a member-owned financial services organization providing purpose-based advice, investments, insurance, banking and generosity programs.
Description Brand's website · 2026-11-07
Thrivent helps individuals and families build, grow and protect financial well-being through personalized financial planning, financial products and generosity programs. It serves all Christians and offers investment products for all people.
Identity
Mission Brand's website · 2026-11-07
To help clients achieve financial clarity and live lives of meaning and gratitude by putting generosity, faith and service at the heart of financial planning.
Founders & leadership Brand's website · 2026-11-07
Teresa (Terry) J. Rasmussen is President and Chief Executive Officer. The executive team includes Kelly Baker, Brett Brunick, Nick Cecere, Stephen Friend, Paul R. Johnston, Greg McCullough, David S. Royal and Carolyn Sakstrup. Lynn Crump-Caine is Chair of the Board of Directors.
Website Brand's website · 2026-11-07
https://thrivent.com
Voice & tone Brand's website · 2026-11-07
Purpose-driven, generous, values-oriented, approachable and practical.
Founded Brand's website · 2026-11-07
1902 (Aid Association for Lutherans, a predecessor organization); Thrivent Financial for Lutherans began operations after the merger of Aid Association for Lutherans and Lutheran Brotherhood in 2002.
Parent ownership Brand's website · 2026-11-07
Member-owned fraternal benefit society and diversified financial services organization; it does not answer to third-party shareholders.
Offerings
Problem solved Brand's website · 2026-11-07
Thrivent helps individuals and families clarify financial goals, create actionable plans, manage investments, protect loved ones, prepare for retirement and direct financial resources toward meaningful causes and communities.
Core capabilities Brand's website · 2026-11-07
- Personalized financial planning and advice
- Retirement planning
- Investment management and mutual funds
- Life insurance and other insurance solutions
- Banking services
- Estate and legacy planning guidance
- Generosity programs and charitable giving
- Financial education and insights
Products / SKUs Brand's website · 2026-11-07
- Dedicated Planning Services
- Life insurance
- Mutual funds
- Managed Accounts Program
- Banking services
- Generosity programs, including Thrivent Choice
Pricing Brand's website · 2026-11-07
Initial meetings with financial advisors are offered at no cost and no obligation. Dedicated Planning Services lists typical annual fee ranges of $900–$1,500 for Foundational, $2,000–$4,500 for Enhanced and $5,000–$10,000 for Premier. Managed Accounts lists a $25,000 minimum investment and a typical fee range of 0.9%–1.4%, with fees varying by situation and program.
Audience
Target industry Brand's website · 2026-11-07
Financial services
Customer base Brand's website · 2026-11-07
Individuals, families and membership clients, including people planning for retirement, building legacies, protecting loved ones and supporting communities. Thrivent serves all Christians and offers investment products for all people.
Ideal customer profile Brand's website · 2026-11-07
Individuals and families seeking values-based financial advice and integrated planning across investments, retirement, insurance, banking, estate and legacy planning, and charitable giving.
Use cases Brand's website · 2026-11-07
- Creating a personalized financial plan
- Planning and preparing for retirement
- Managing investments and pursuing investment goals
- Protecting family members through life insurance
- Building and transferring a legacy
- Planning finances for blended families
- Coordinating pension and Social Security retirement income
- Directing charitable funding to churches and nonprofits
Customer outcomes Brand's website · 2026-11-07
- Clearer financial goals and actionable next steps
- A financial plan aligned with personal values
- Ongoing guidance as life circumstances change
- Support for retirement income decisions
- Financial protection for families
- A structured approach to estate and legacy planning
- Ability to direct charitable funding to causes and organizations
- Greater ability to mobilize generosity and community impact
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Claim Thrivent — free →Page last updated 2026-11-07.