Tracer is a data orchestration platform that automates the collection, transformation, and distribution of marketing and business performance data. Spun out of VaynerMedia, it is designed to bridge the gap between raw data sources and visualization layers for large enterprise brands.
Brand Authority Index (BAI): 58/100
Archetype: Challenger
Category: Marketing Technology (MarTech)
https://optimly.ai/brand/tracer
Last analyzed: April 10, 2026
Founded: 2018
Headquarters: New York, NY