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    Software
    Project Management & Collaboration Software
    Unclaimed Profile

    Trello

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    46/100
    AI Visibility46/100
    Incumbent
    AI Sentiment46/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: https://trello.com · crawled March 2026

    Is this the right Trello?

    AI sometimes confuses brands that share a name.

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    Unverified — AI is reconstructing Trello from uncontrolled sources

    Brand Identity

    Trello is a web-based, Kanban-style list-making application originally created by Fog Creek Software in 2011 and acquired by Atlassian in 2017. It allows individuals and teams to organize tasks into boards, lists, and cards to facilitate visual project management and collaboration.

    Founded
    2011
    Headquarters
    New York City, NY (Parent: Sydney, Australia)
    Website
    trello.com
    Category
    Software

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    How AI Describes Trello

    ChatGPT

    Trello is a popular project management tool that uses a visual, card-based system to help teams organize and prioritize tasks. It is known for its Kanban boards, lists, and cards.

    Claude

    Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process.

    Gemini

    Owned by Atlassian, Trello is a visual collaboration tool that enables teams to manage any type of project, workflow, or task tracking using boards, lists, and cards.

    Perplexity

    Trello is a web-based, Kanban-style list-making application. Originally created by Fog Creek Software and later sold to Atlassian, it is one of the most recognizable productivity tools globally.

    Consensus: High consensus across all models regarding its core function as a Kanban-based project management tool owned by Atlassian.

    Key discrepancy: Models vary on whether they characterize it as a simple tool for individuals or a robust enterprise solution, often failing to highlight its deeper automation capabilities (Butler).

    AI Narrative Sentiment

    Trello is universally recognized as the gold standard for visual, Kanban-based task management, with AI models emphasizing its user-friendliness and accessibility for both individuals and small teams.

    Positive Signals

    • Industry standard for visual workflows
    • Highly reliable and stable
    • Extensive ecosystem of Power-Ups (integrations)

    Negative Signals

    • Pricing tier changes/limitations for free users
    • Perceived lack of advanced features compared to ClickUp/Monday

    Trello is missing from 0 of 8 buyer queries where competitors appear.

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    Includes: detailed query analysis, fix recommendations, competitor deep-dive

    AI Discoverability Snapshot

    best kanban software for teams
    1-3
    visual task management tools
    1-3
    free project management boards
    1-3
    alternatives to spreadsheets for task tracking
    1-5
    how to organize a team workflow visually
    1-3

    Trello dominates the 'visual project management' and 'Kanban tool' categories but faces increasing competition for queries related to 'all-in-one workspace' or 'enterprise resource planning.'

    Brand Vitals

    Founded
    2011
    Headquarters
    New York City, NY
    Core Products
    Trello Boards, Butler (Automation), Power-Ups (Integrations), Trello Enterprise
    Funding Stage
    Acquired by Atlassian (Public: TEAM)
    Pricing Model
    Freemium
    Employee Count
    500-1,000 (Estimated within Atlassian)
    Target Markets
    Small-to-medium businesses, creative agencies, software development teams, and individual professionals.
    Key Differentiator
    Trello offers the most intuitive and widely adopted Kanban-first interface in the market, lowering the barrier to entry for visual project management.

    Your AI readiness score: 4/5 signals active. You're leading today. Claimed brands stay ahead.

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    AI Readiness Signals

    4 of 5 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Schema.org Markup

    Structured FAQ Pages

    Active Blog/Content Hub

    Structured Social Proof

    What AI Thinks Are Competitors & Alternatives

    Based on AI model analysis. May not reflect actual competitive landscape.

    AsanaDirect competitor with a focus on spreadsheet-style project management.Monday.comHighly customizable direct competitor often used by larger teams.ClickUpAll-in-one productivity suite that competes in task and document management.NotionLightweight competitor focused on simplicity and aesthetic.

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    How Buyers Solve This Today Without Trello

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessManual Task Tracking

    Managing tasks using paper planners, whiteboards, or simple to-do lists on sticky notes.

    Manual ProcessSpreadsheets

    Using Excel or Google Sheets to create custom project trackers and gantt-style views.

    Adjacent ToolCommunication-Only Workflow

    Relying solely on email threads and instant messaging (Slack/Teams) to assign and track work.

    Status QuoInformal Coordination

    Continuing to work without a centralized system, leading to missed deadlines and fragmented information.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

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    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

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