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Overview

Tagline Brand's website · 2026-10-04

Offers a comprehensive, done-for-you 'Try Before You Buy' service that handles setup, execution, and optimization. It enables customers to try products at home for $0 to build trust and conviction, reducing CAC by 31% and increasing net LTV by 22% by eliminating upfront risk and the need for discounts.

Description Brand's website · 2026-10-04

Trynow is a software platform built for Shopify Plus merchants that enables a 'Try Before You Buy' (TBYB) shopping experience. It allows customers to try products at home for $0 and pay only for what they keep, aiming to reduce customer acquisition costs (CAC), improve conversion rates, increase average order value (AOV), and enhance customer lifetime value (LTV) for e-commerce brands without relying on discounts.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Try Before You Buy (TBYB) platform
  • including marketing funnel generation
  • payment automation
  • analytics
  • and strategic/engineering support.

Pricing Brand's website · 2026-10-04

Performance-based, charging a percentage of net sales after return costs.

Audience

Target industry Brand's website · 2026-10-04

Direct-to-Consumer (DTC) e-commerce brands, specifically Shopify Plus merchants in sectors like beauty, apparel, fashion, and home goods.

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Page last updated 2026-10-04.