Umami
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Overview
Tagline Brand's website · 2026-10-04
Privacy by default, operating without cookies or personal data collection, ensuring compliance with GDPR, CCPA, and PECR. It integrates acquisition, behavior, conversion, and revenue data into a single platform and is open-source, providing transparency and no vendor lock-in.
Description Brand's website · 2026-10-04
Umami is a privacy-first analytics platform that provides a complete picture of website performance, including traffic, campaigns, behavior, conversions, and revenue. It operates without cookies or collecting personal data, offering compliance with privacy regulations and an open-source option.
Offerings
Core capabilities Brand's website · 2026-10-04
- A unified web analytics platform that provides insights into website traffic
- marketing campaign performance
- user behavior (events
- user journeys
- heatmaps
- session replay)
- conversion funnels
- and revenue attribution
- all with a privacy-first approach.
Pricing Brand's website · 2026-10-04
Freemium (Get started for free), with options for self-hosting the open-source platform or using Umami Cloud (subscription model implied for cloud service).
Audience
Target industry Brand's website · 2026-10-04
Businesses and teams (marketing, product, business) seeking comprehensive website analytics without compromising user privacy or requiring cookie consent banners.
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Claim Umami — free →Page last updated 2026-10-04.