Under the Umbrella Bookstore
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Overview
Tagline Brand's website · 2026-11-08
A queer bookstore and cafe in Salt Lake City, Utah, specializing in queer books, gifts, and community gathering.
Description Brand's website · 2026-11-08
Under the Umbrella Bookstore is a local queer bookstore carrying books across genres and age groups, with every book either queer in content or written by queer authors. It also sells queer-made gifts and non-book items and operates the Umbrella Cafe.
Identity
Mission Brand's website · 2026-11-08
To share and celebrate queer books, authors, stories, and perspectives while providing a safe, sober, accessible, inclusive space for 2SLGBTQIA+ people to gather. The bookstore prioritizes marginalized queer communities, including Black, Indigenous, disabled, trans, intersex, asexual, aromantic, and other queer people of color.
Website Brand's website · 2026-11-08
https://undertheumbrellabookstore.com
Voice & tone Brand's website · 2026-11-08
Queer-affirming, welcoming, inclusive, community-centered, activist, and direct.
Headquarters Brand's website · 2026-11-08
511 W 200 S, Suite 120, Salt Lake City, UT 84101, United States
Offerings
Problem solved Brand's website · 2026-11-08
Provides access to queer books, authors, and perspectives that are not well represented in general bookstores, while offering a safe and accessible place for queer people to connect, gather, and find community resources.
Core capabilities Brand's website · 2026-11-08
- Queer-focused bookselling across fiction, nonfiction, poetry, graphic novels, and other genres
- Special ordering of books not stocked in the store
- Online ordering, shipping, and store pickup
- Sale of queer-made gifts and non-book items
- Cafe service with coffee, tea, snacks, cinnamon rolls, and muffins
- Community programming and resources, including book clubs, open mic nights, queer tarot readings, story hours, a gender-affirming closet, and an incarcerated qu
Products / SKUs Brand's website · 2026-11-08
- Queer books by queer authors and books featuring queer stories or perspectives
- Books from small presses and self-published queer authors
- Used books
- Gift cards
- Candles, teas, stickers, pins, tote bags, bookmarks, mugs, and jewelry
- Art prints and other non-book items
- Coffee, tea, cinnamon rolls, muffins, and other cafe offerings
Pricing Brand's website · 2026-11-08
Product pricing varies. Scraped products include $1 used books, $5 risograph art prints, and a $28 preorder book. Gift cards and other products are also available.
Audience
Target industry Brand's website · 2026-11-08
Bookselling, retail, publishing, and cafe/hospitality.
Customer base Brand's website · 2026-11-08
2SLGBTQIA+ people, queer youth and adults, allies, people seeking queer-focused education, and customers interested in books and products from queer authors, artists, and makers.
Ideal customer profile Brand's website · 2026-11-08
Queer readers and community members in and around Salt Lake City, Utah, along with allies and online shoppers seeking queer books, queer perspectives, queer-made gifts, and an affirming community space.
Use cases Brand's website · 2026-11-08
- Discovering and purchasing books by queer authors or books with queer content and perspectives
- Ordering books not carried in the store through special orders
- Buying gifts, gift cards, art prints, and other queer-made products
- Accessing coffee, tea, snacks, and a queer-friendly cafe environment
- Attending or participating in queer community events and programs
- Finding queer community resources, including a gender-affirming closet and support for incarcerated queer people
- Shopping online with shipping or local store pickup
Customer outcomes Brand's website · 2026-11-08
- Greater access to queer books, stories, and perspectives across genres and age groups
- A safe, sober, accessible, and inclusive place for 2SLGBTQIA+ people to gather
- Opportunities to connect with queer community members and local organizations
- Support for queer authors, artists, makers, small presses, and queer-owned businesses
- Access to books and resources that help allies and families learn about queer experiences
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Claim Under the Umbrella Bookstore — free →Page last updated 2026-11-08.