Uphold

Tagline Brand's website · 2026-11-08

Uphold is a digital-asset platform for trading, custody, payments, staking and related financial infrastructure.

Description Brand's website · 2026-11-08

Uphold provides retail and enterprise services for buying, selling, holding and moving digital assets. Its platform supports 300+ assets, digital-asset custody and wallets, fiat payment rails, stablecoin payments, staking, debit-card spending, limit orders and APIs for businesses.

Mission Brand's website · 2026-11-08

To provide the digital-asset infrastructure layer that helps the world move value.

Website Brand's website · 2026-11-08

https://uphold.com

Voice & tone Brand's website · 2026-11-08

Clear, direct, transparent, confident and security-conscious.

Founded Brand's website · 2026-11-08

2014

Problem solved Brand's website · 2026-11-08

Uphold simplifies access to digital assets and helps businesses add trading, custody, payments and liquidity capabilities without building the underlying infrastructure themselves.

Core capabilities Brand's website · 2026-11-08

• Trading and liquidity for 300+ crypto and tokenized assets
• Institutional custody and self-custody wallets across 50+ chains
• Fiat-to-digital-asset ramps and payment rails including FPS, SEPA, ACH, FedNow, RTP and Wire
• Stablecoin issuance, movement and cross-border payments
• Digital-asset staking across more than 20 assets
• Debit-card spending using cash or crypto assets
• Limit orders using a shared pool of capital
• RESTful APIs, OAuth2, webhooks and sandbox development environments

Products / SKUs Brand's website · 2026-11-08

• Uphold retail trading platform
• Uphold Debit Card
• Crypto staking
• Limit orders
• Uphold enterprise platform
• Custody and wallet services
• Trading and liquidity services
• Ramps and payment rails

Pricing Brand's website · 2026-11-08

Uphold advertises clear, upfront fixed pricing with no hidden mark-ups or surprises at execution. It states that bank-account deposits and withdrawals have zero fees. The debit card offers 1% cashback in GBP and no setup, annual or non-GBP transaction fees. Staking is advertised at up to 11.46% APY, subject to the applicable asset and reward type.

Target industry Brand's website · 2026-11-08

Digital assets, cryptocurrency, fintech, financial services, banking, payments and financial infrastructure.

Customer base Brand's website · 2026-11-08

Retail customers and enterprise clients including banks, brokers, registered investment advisers, aggregators, fintechs, and payments and remittance businesses. The site states that Uphold serves 10M+ retail customers, hundreds of enterprise clients and 150+ countries.

Ideal customer profile Brand's website · 2026-11-08

Businesses that need to offer digital-asset trading, custody, stablecoin, payments or liquidity capabilities—particularly banks, brokers, RIAs, aggregators, fintechs, and payments and remittance providers—as well as individuals trading or spending crypto and other digital assets.

Use cases Brand's website · 2026-11-08

• Buying, selling and holding crypto and tokenized assets
• Moving between fiat currencies and digital assets
• Institutional custody and self-custody wallet management
• Staking digital assets
• Setting limit orders without continuously monitoring markets
• Spending cash or crypto through a debit card
• Building applications on Uphold through APIs and the Sandbox
• Adding digital-asset trading and custody to banking, brokerage or fintech products

Customer outcomes Brand's website · 2026-11-08

• Access to 300+ crypto and tokenized assets
• Digital-asset capabilities without building the underlying infrastructure
• Faster access to trading, custody and payments functionality
• Transparent pricing and execution information
• Access to multiple fiat and digital-asset payment rails
• Simplified KYC/AML and compliance workflows
• Ability to test integrations safely in a sandbox using testnet value
• Expanded customer engagement and potential new revenue for enterprise clients