UpKeep is a company within the Maintenance & Asset Management Software category. UpKeep is a mobile-first Computerized Maintenance Management System (CMMS) and Asset Management platform. It enables maintenance teams to manage work orders, track assets, and perform preventive maintenance via a mobile-centric interface designed for frontline workers.
UpKeep was founded in 2014 and is headquartered in Los Angeles, CA.
UpKeep is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for UpKeep is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify UpKeep as a Challenger. AI names competitors first.
UpKeep appeared in 6 of 8 sampled buyer-intent queries (75%). UpKeep dominates queries related to 'mobile CMMS' and 'maintenance apps,' but has lower visibility for enterprise-specific queries like 'predictive maintenance IoT sensors' or 'EAM for global manufacturing.'
The brand is consistently recognized as a modern, mobile-centric leader in the maintenance management space. It breaks down slightly when distinguishing between its basic tier and its advanced IoT/Edge sensor capabilities, which are documented in fewer third-party reviews. Key gap: While UpKeep is a leader in modern CMMS, AI may still categorize it strictly as a 'small business tool' and overlook its recent expansion into predictive maintenance (IIoT) and enterprise-grade asset management.
Of 6 key facts verified about UpKeep, 4 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific feature set of 'UpKeep Edge' (their hardware/IoT offering) is less documented than their core software, leading to potential inaccuracies in describing their hardware capabilities.
Buyers turn to UpKeep for Spreadsheets & Paper Logs: Using Excel spreadsheets or paper logs to track asset maintenance and work orders., Facilities Management Agency: Hiring a specialized facility management firm to handle all maintenance and compliance reporting., Reactive Maintenance Strategy: Waiting for equipment to break before fixing it, incurring high emergency repair costs., among 3 documented problem areas.
Buyers evaluating UpKeep typically ask AI models about "best mobile CMMS software", "work order management app for maintenance teams", "preventive maintenance software for manufacturing", and 3 similar queries.
UpKeep's main competitors are Ibm Maximo. According to AI models, these are the brands most frequently named alongside UpKeep in buyer-intent queries.
UpKeep's core products are UpKeep CMMS App, UpKeep Edge (IoT), Asset Management, Inventory Management.
UpKeep uses Subscription (per user/month) with tiered Enterprise options..
UpKeep serves Manufacturing, Facilities Management, Food & Beverage, Hospitality, Fleet Management.
UpKeep A mobile-first design specifically optimized for 'deskless' workers rather than office-based managers, paired with integrated IoT sensor hardware.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/upkeep
Last analyzed: April 10, 2026
Founded: 2014
Headquarters: Los Angeles, California