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    Energy Tech
    Utility Customer Action Platform
    Unclaimed Profile
    Uplight logo

    Uplight

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    5/100
    AI Visibility5/100
    Challenger
    AI Sentiment10/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: https://uplight.com · crawled March 2026

    Is this the right Uplight?

    AI sometimes confuses brands that share a name.

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    Unverified — AI is reconstructing Uplight from uncontrolled sources

    Brand Identity

    Uplight is a technology company that provides software-as-a-service (SaaS) solutions to energy utilities to facilitate customer engagement and decarbonization. The company offers a suite of tools including home energy reports, digital marketplaces for energy-efficient products, and demand response management systems. Created through the merger of Tendril and FirstFuel in 2019, it serves more than 100 global utility partners to accelerate the clean energy transition.

    Founded
    2019 (via merger)
    Headquarters
    Boulder, Colorado, USA
    Category
    Energy Tech
    Subcategory
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    How AI Describes Uplight

    ChatGPT

    Uplight is a technology company that provides software solutions to utility companies. It helps utilities engage customers, manage demand, and accelerate the transition to clean energy through AI-driven insights and digital marketplaces.

    Claude

    Uplight is a B2B energy software provider created from the merger of several clean-tech companies. They offer a platform for utilities to provide personalized energy insights, home energy reports, and demand response programs to their customers.

    Gemini

    Uplight provides a suite of tools for energy providers to improve customer satisfaction and reduce carbon emissions. Their platform includes digital energy audits, smart thermostat programs, and utility-branded e-commerce marketplaces.

    Perplexity

    Uplight is a certified B Corp that works with energy providers like National Grid and Exelon. They specialize in 'utility customer action,' using data to encourage residential and commercial energy efficiency and grid flexibility.

    Consensus: High consensus that Uplight is a provider of end-to-end customer action platforms for electric and gas utilities, formed by the merger of Tendril and FirstFuel.

    Key discrepancy: Models differ on the exact number of utility partners, ranging from 'over 80' to 'more than 100'.

    AI Narrative Sentiment

    The brand is viewed as a mission-driven leader in the clean energy transition, bolstered by its B Corp certification and strong backing from industry giants. AI sentiment is primarily professional, technical, and focused on sustainability.

    Positive Signals

    • Certified B Corp status
    • Strong enterprise partnerships (AES, Schneider Electric)
    • Leadership in decarbonization technology

    Negative Signals

    • Complexity of utility deployments
    • Market consolidation concerns

    Uplight is missing from 3 of 8 buyer queries where competitors appear.

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    Includes: detailed query analysis, fix recommendations, competitor deep-dive

    AI Discoverability Snapshot

    8

    Queries Tested

    5

    Present In

    3

    Missing From

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    Uplight has strong visibility for 'utility customer engagement' but faces steep competition from Oracle in 'home energy report' queries. Success in AI queries is tied to its B Corp status and high-profile utility partnerships.

    Brand Vitals

    Key Differentiator
    The only end-to-end 'Utility Customer Action' platform that combines behavioral science with a digital marketplace and grid orchestration.
    Core Products
    Demand Side Management (DSM), Utility Marketplaces, Orchestrated Energy, Home Energy Reports, Demand Response.
    Pricing Model
    Enterprise/Custom
    Founded
    2019
    Target Markets
    Electric and Gas Utilities, Retail Energy Providers, Cooperative Utilities.
    Funding Stage
    Private (Strategic Investment)
    Headquarters
    Boulder, CO
    Employee Count
    500-1,000

    Your AI readiness score: 4/5 signals active. You're visible, but not winning. Claim to close the gap.

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    AI Readiness Signals

    4 of 5 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Schema.org markup

    The website uses structured data to define its services and corporate identity.

    Structured FAQ pages

    Contains structured troubleshooting and program-specific information for utility customers.

    Active blog/content hub

    Maintains an active 'Insights' section with whitepapers and industry news.

    Structured social proof

    Case studies and partner logos are featured prominently.

    What AI Thinks Are Competitors & Alternatives

    Based on AI model analysis. May not reflect actual competitive landscape.

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    How Buyers Solve This Today Without Uplight

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessInternal Manual Analysis

    Utility companies using internal teams to manually analyze meter data and send paper-based energy efficiency tips.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

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