Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
Uplight is a company within the CleanTech / SaaS category. Uplight is a digital platform provider for energy utilities, focusing on customer engagement, demand-side management, and grid orchestration. The company provides a suite of tools that help utilities motivate their customers to reduce energy consumption and adopt sustainable technologies.
Uplight was founded in 2019 and is headquartered in Boulder, CO.
Uplight is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Uplight is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Uplight as a Challenger. AI names competitors first.
Uplight appeared in 6 of 8 sampled buyer-intent queries (75%). Uplight is highly visible for high-intent B2B utility queries but faces stiff competition from Oracle and itron in broader 'digital utility' searches.
AI reliably identifies the brand as a leader in utility-side decarbonization and customer engagement. However, it often struggles to detail the specific technical integrations between its various acquired modules, sometimes describing the software as more monolithic than the modular reality. Key gap: The biggest gap is the specific list of post-merger acquisitions (like Ecotagious or Agentis) which are often missed or attributed to the legacy brands rather than the unified Uplight entity.
Of 5 key facts verified about Uplight, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Specific product name transitions from the legacy Tendril/Simple Energy catalogs to the current Uplight suite are frequently conflated.
Buyers turn to Uplight for Internal Utility IT Development: Utility companies building their own customer portals and demand response programs using internal IT and engineering teams., Legacy Systems Maintenance: Maintaining legacy billing and customer relationship systems without modern digital engagement or decarbonization features., among 2 documented problem areas.
Buyers evaluating Uplight typically ask AI models about "utility customer engagement platform", "utility demand response software", "grid edge decarbonization solutions", and 3 similar queries.
Uplight's core products are Customer Engagement Platform, Marketplace, Demand Side Management (DSM), Grid Orchestration, EV Orchestration..
Uplight uses Enterprise/Custom.
Uplight serves Investor-Owned Utilities (IOUs), Cooperative Utilities, Municipal Utilities..
Uplight The only end-to-end, B Corp certified digital suite that specifically bridges the gap between utility customer experience and grid-side decarbonization.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://uplight.com/
Last analyzed: August 9, 2026
Founded: 2019 (via merger) (source: official website)
Headquarters: Boulder, Colorado, USA (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
If this is your brand, you can claim this profile to verify its contents and correct what AI models say about you: Claim this profile