Upstart
Is this your brand? Claim it — free, and takes a minute with your work email.
See how your company appears in the Brand Index.
Overview
Tagline Brand's website · 2026-10-04
Underwrites credit using an AI model trained on over 1,600 variables and 44 million repayment events, rather than relying solely on FICO scores.
Description Brand's website · 2026-10-04
Upstart is a leading artificial intelligence (AI) lending platform that partners with banks and credit unions to provide consumer loans using non-traditional variables. Founded by former Google executives, it aims to improve access to credit while reducing the risk and costs of lending for partners.
Offerings
Core capabilities Brand's website · 2026-10-04
- AI Lending Platform
- Personal Loans
- Auto Loans
- Small Business Loans
- Home Equity Lines of Credit (HELOC)
Pricing Brand's website · 2026-10-04
Usage-based payment from bank partners and origination/servicing fees from borrowers.
Audience
Target industry Brand's website · 2026-10-04
Consumers (borrowers), Banks, Credit Unions, Auto Dealerships, Small Business Owners
Landscape
Competitors Brand's website · 2026-10-04
- LendingClub
- SoFi
- Prosper
- Zest AI
Is this your business?
The information above is publicly sourced — assembled by Optimly from Upstart's website and public pages.
Claim this profile to publish your own owner-approved BrandVault and speak for Upstart across the index.
Claim Upstart — free →Page last updated 2026-10-17.