The Vanguard Group, Inc.
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Overview
Tagline Brand's website · 2026-10-04
Its unique client-owned corporate structure (where the funds own Vanguard, and the investors own the funds) leads to a singular focus on lowering costs and returning value to investors. This structure aligns the company's interests directly with those of its clients.
Description Brand's website · 2026-10-04
The Vanguard Group is an American registered investment advisor based in Malvern, Pennsylvania, with about $8.7 trillion in global assets under management as of January 2024. It is the largest provider of mutual funds and the second-largest provider of ETFs in the world, known for pioneering low-cost index funds and offering investment services directly to individual investors, institutional investors, and financial advisors.
Offerings
Core capabilities Brand's website · 2026-10-04
- Index mutual funds
- Exchange-Traded Funds (ETFs)
- actively managed mutual funds
- brokerage services
- financial advisory services
- retirement planning solutions.
Pricing Brand's website · 2026-10-04
Primarily through low expense ratios on its funds, often among the lowest in the industry. Offers commission-free trading for Vanguard ETFs and often for other ETFs.
Audience
Target industry Brand's website · 2026-10-04
Individual investors, institutional investors (e.g., pension funds, endowments), financial advisors, small businesses.
Landscape
Competitors Brand's website · 2026-10-04
- Fidelity Investments
- Charles Schwab
- BlackRock
- State Street Global Advisors
- T. Rowe Price
- Northern Trust
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Claim The Vanguard Group, Inc. — free →Page last updated 2026-10-17.