VP Records
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Overview
Tagline Brand's website · 2026-11-08
VP Records is a reggae and dancehall record label and music company founded in Queens in 1979.
Description Brand's website · 2026-11-08
VP Records is a family-run reggae music company that releases, curates, and promotes reggae and dancehall music and artists. Its catalog includes iconic albums, artist playlists, label-branded playlists, and contemporary releases.
Identity
Mission Brand's website · 2026-11-08
To spread reggae music across the globe without losing sight of its Jamaican roots, while remaining rooted in and serving its community.
Founders & leadership Brand's website · 2026-11-08
Founded by Chinese-Jamaican immigrants Vincent and Patricia Chin. Several generations of the Chin family continue to run the business; CJ Chin is identified as a project lead and grandson of the founders.
Website Brand's website · 2026-11-08
https://vprecords.com
Voice & tone Brand's website · 2026-11-08
Promotional, celebratory, culturally rooted, and community-oriented.
Founded Brand's website · 2026-11-08
1979
Offerings
Problem solved Brand's website · 2026-11-08
Helps reggae and dancehall artists reach audiences worldwide while preserving and promoting Jamaican music culture.
Core capabilities Brand's website · 2026-11-08
- Releasing reggae and dancehall music
- Promoting reggae and dancehall artists
- Curating music catalogs and playlists
- Maintaining a catalog of iconic reggae albums and contemporary releases
- Operating a flagship retail store and offering VP-themed merchandise through partnerships
Products / SKUs Brand's website · 2026-11-08
- Reggae and dancehall music releases
- Reggae Gold playlist
- Artist and label-branded playlists
- VP-themed apparel and footwear merchandise through collaborations
Audience
Target industry Brand's website · 2026-11-08
Music and entertainment, specifically reggae and dancehall.
Customer base Brand's website · 2026-11-08
Reggae and dancehall artists, music listeners, and fans worldwide.
Ideal customer profile Brand's website · 2026-11-08
Reggae and dancehall listeners and fans seeking Jamaican music, classic catalog recordings, and contemporary releases.
Use cases Brand's website · 2026-11-08
- Streaming curated reggae and dancehall playlists
- Discovering classic and contemporary reggae music
- Accessing music from reggae and dancehall artists
- Purchasing VP-themed merchandise at the flagship store or online through partner retail channels
Customer outcomes Brand's website · 2026-11-08
- Global access to reggae and dancehall music
- Discovery of curated reggae catalogs and artist playlists
- Access to iconic and contemporary Jamaican music releases
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Claim VP Records — free →Page last updated 2026-11-08.