Walmart Connect Via Trade Desk
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Overview
Tagline Brand's website · 2026-10-04
The only DSP that natively integrates Walmart's massive offline and online purchase data with The Trade Desk's programmatic reach.
Description Brand's website · 2026-10-04
Walmart Connect Via Trade Desk (commonly known as Walmart DSP) is a demand-side platform that combines Walmart's extensive first-party shopper data with the programmatic technology of The Trade Desk. It enables advertisers to launch, manage, and measure digital ad campaigns across the open web while linking ad exposure to actual Walmart sales.
Offerings
Core capabilities Brand's website · 2026-10-04
- Walmart DSP
- Programmatic Display
- Video
- and Connected TV (CTV) advertising.
Pricing Brand's website · 2026-10-04
Usage-based (CPM with managed service or self-service options)
Audience
Target industry Brand's website · 2026-10-04
CPG brands, agencies, and non-endemic advertisers seeking retail-informed audiences.
Landscape
Competitors Brand's website · 2026-10-04
- Amazon DSP (Amazon Marketing Cloud)
- Roundel (Target) via Index Exchange/Criteo
- Google Display & Video 360 (DV360)
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Claim Walmart Connect Via Trade Desk — free →Page last updated 2026-10-04.