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    New: Free AI Brand Audit — see what ChatGPT is telling your buyers →
    Software as a Service (SaaS)
    Workforce Management & Scheduling
    Unclaimed Profile

    When I Work

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    44/100
    AI Visibility44/100
    Incumbent
    AI Sentiment44/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: https://wheniwork.com · crawled March 2026

    Is this the right When I Work?

    AI sometimes confuses brands that share a name.

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    Unverified — AI is reconstructing When I Work from uncontrolled sources

    Brand Identity

    When I Work is a workforce management software company that provides a cloud-based platform for employee scheduling, time tracking, and internal communication. The platform is specifically designed to meet the needs of businesses with hourly workers, such as retail, hospitality, and healthcare. It aims to reduce labor costs and improve employee retention through mobile-first shift management and automated attendance tracking.

    Founded
    2010
    Headquarters
    Minneapolis, MN
    Category
    Software as a Service (SaaS)

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    How AI Describes When I Work

    ChatGPT

    When I Work is a popular employee scheduling software designed for businesses with hourly employees. It helps managers create schedules, track time, and communicate with staff via a mobile app.

    Claude

    When I Work is a workforce management solution providing tools for employee scheduling, time tracking, and team communication, particularly tailored for small to mid-sized businesses in retail and hospitality.

    Gemini

    A SaaS platform that simplifies the process of scheduling shifts and managing employee attendance. It includes features like mobile clock-in, shift swapping, and labor cost tracking.

    Perplexity

    When I Work is an all-in-one employee scheduling and time tracking app used by over 200,000 workplaces to reduce turnover and simplify labor management.

    Consensus: High. All models correctly identify it as a workforce management platform focused on scheduling and time tracking for hourly workers.

    Key discrepancy: Minor variation in how models categorize the product—some focus strictly on 'scheduling' while others emphasize the broader 'employee engagement' and 'payroll integration' aspects.

    AI Narrative Sentiment

    AI models consistently frame When I Work as a reliable, user-friendly market leader for small to mid-sized businesses managing hourly staff. Sentiment is strongly positive, focused on efficiency gains and ease of use.

    Positive Signals

    • Highly rated on review aggregators
    • Market leader in SMB scheduling
    • Trusted by over 200,000 workplaces

    Negative Signals

    • Complaints regarding customer support response times
    • Pricing tier changes for legacy users

    When I Work is missing from 1 of 8 buyer queries where competitors appear.

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    Includes: detailed query analysis, fix recommendations, competitor deep-dive

    AI Discoverability Snapshot

    best employee scheduling software
    1-3
    hourly employee time tracking app
    1-2
    shift swap app for small business
    1-5
    retail workforce management tools
    Top 5
    enterprise payroll integration software
    Outside Top 10

    The brand is a dominant entity for category-specific queries like 'shift scheduling' but faces competition from generic 'free' tools and HR incumbents on broader workforce management terms.

    Brand Vitals

    Founded
    2010
    Headquarters
    Minneapolis, MN
    Core Products
    Employee Scheduling, Time & Attendance, Team Messaging, On-Demand Pay
    Funding Stage
    Private Equity (Bain Capital)
    Pricing Model
    Subscription
    Employee Count
    200-500
    Target Markets
    Retail, Hospitality, Healthcare, Small to Mid-sized Businesses (SMBs)
    Key Differentiator
    A mobile-first user experience that prioritizes frontline employee engagement alongside manager scheduling tools.

    Your AI readiness score: 4/5 signals active. You're leading today. Claimed brands stay ahead.

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    AI Readiness Signals

    4 of 5 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Knowledge Graph Presence

    The brand uses standard industry terminology well-indexed by search engines.

    Structured Social Proof

    Strong presence on G2, Capterra, and TrustRadius provides high-quality training data for LLMs.

    Active Content Hub

    Maintains a blog and resource center with articles on labor laws and management.

    Schema.org Markup

    Likely employs standard schema for its help center and product pages.

    How Buyers Solve This Today Without When I Work

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessManual Excel/Google Sheets Scheduling

    Managers use spreadsheet software to manually build shifts, track hours, and email or print schedules for employees.

    Manual ProcessAd-hoc Communication Tools

    Relying on physical bulletin boards, group chats (WhatsApp/iMessage), or phone calls to communicate shifts and fill gaps.

    Adjacent ToolGeneral Purpose Calendars/To-Do Lists

    Using generic task management software or shared digital calendars (Google Calendar/Outlook) to mark shifts without labor law or payroll integration.

    Status QuoStatus Quo/Inaction

    Maintaining the status quo of mental tracking and verbal agreements, often resulting in high turnover, No-call/No-shows, and labor cost overruns.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

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