Woolworth GmbH

Tagline Brand's website · 2026-11-07

Woolworth GmbH is a German discount department store chain offering a broad range of affordable everyday products through local stores.

Description Brand's website · 2026-11-07

Founded in 1879, Woolworth describes itself as the fastest-growing department store chain in Germany. It operates neighborhood stores in Germany and is expanding across Europe, with locations in Germany, Austria, the Czech Republic, Slovakia and Poland referenced on its website.

Mission Brand's website · 2026-11-07

To provide customers with diverse, useful, high-quality everyday products at fair and affordable prices through stores located close to where they live.

Founders & leadership Brand's website · 2026-11-07

The management team includes Falko John (Chief Logistics Officer), Maksym Lymar (Chief Information Officer), Patrick Theus (Chief Sales Officer), Oliver Penner (Chief Financial Officer), Petr Marek (General Property Manager), Rocco Rausch (General Merchandise Manager Textiles/Softlines), and Maik Wilcke (Chief Merchandise Officer).

Website Brand's website · 2026-11-07

https://woolworth.eu

Voice & tone Brand's website · 2026-11-07

Accessible, practical, community-oriented, value-focused and growth-oriented.

Founded Brand's website · 2026-11-07

1879

Headquarters Brand's website · 2026-11-07

Unna, Germany; the website lists the Corporate Communications address as Mönninghoffs Feld 5, 59425 Unna.

Problem solved Brand's website · 2026-11-07

Woolworth helps customers conveniently purchase a wide range of everyday essentials and seasonal goods at affordable prices close to home, without needing to visit distant shopping destinations or rely on e-commerce.

Core capabilities Brand's website · 2026-11-07

• Operating local discount department stores
• Retailing a broad assortment of everyday essentials and seasonal products
• Developing and selling own-brand products
• Store expansion across Germany and Europe
• Central logistics and retail operations

Products / SKUs Brand's website · 2026-11-07

• Clothing for the entire family
• Household goods
• Decorative items
• Shoes and leather goods
• Drugstore and cosmetic products
• Stationery
• Toys
• Home textiles

Pricing Brand's website · 2026-11-07

Discount-oriented pricing with affordable, fair and favorable prices; the website emphasizes high-quality products at budget-friendly prices.

Target industry Brand's website · 2026-11-07

Discount retail and department store retail

Customer base Brand's website · 2026-11-07

Local and neighborhood consumers seeking convenient access to a broad assortment of affordable everyday products, including families and price-conscious shoppers.

Ideal customer profile Brand's website · 2026-11-07

Consumers in urban, district and shopping-center catchment areas who value convenient local shopping, broad product choice and discount prices; Woolworth also targets retail locations in areas with at least 20,000 residents.

Use cases Brand's website · 2026-11-07

• Buying everyday household essentials in one local shopping trip
• Shopping for clothing and shoes for the family
• Purchasing household, cleaning, cosmetic and personal-care products
• Buying stationery, toys and children's items
• Shopping for home textiles and decorative goods
• Purchasing seasonal and promotional merchandise
• Buying snacks and refreshments

Customer outcomes Brand's website · 2026-11-07

• Convenient access to everyday essentials near home
• Ability to purchase a wide range of products in one store visit
• Lower-cost shopping through discount pricing
• Access to products positioned as balancing quality and affordability
• More local shopping options in city centers, district centers, shopping centers and retail parks