Xena Workwear

Tagline Brand's website · 2026-11-07

Xena Workwear designs stylish, ASTM-certified safety shoes and work boots specifically for women.

Description Brand's website · 2026-11-07

Xena Workwear makes women's safety footwear engineered on women's shoe lasts, combining workplace protection, comfort, and feminine design. Its products include steel-toe safety boots and shoes with features such as electrical-hazard protection, slip resistance, static dissipation, water resistance, and impact and compression resistance.

Mission Brand's website · 2026-11-07

To empower women to step into any role with confidence by creating work boots and safety footwear that do not compromise on safety, comfort, fit, or style.

Founders & leadership Brand's website · 2026-11-07

Ana Kraft, Founder; Barbra Wells, Chief Executive Officer; Dmitry Krivochenitser, Chief Operating Officer.

Website Brand's website · 2026-11-07

https://xenaworkwear.com

Voice & tone Brand's website · 2026-11-07

Empowering, confident, inclusive, practical, warm, and conversational, with an emphasis on women's strength, safety, comfort, and personal style.

Problem solved Brand's website · 2026-11-07

Xena addresses the lack of professional, comfortable, well-fitting, and stylish safety footwear designed for women's anatomy, helping women avoid bulky men's work boots without sacrificing workplace protection.

Core capabilities Brand's website · 2026-11-07

• Designing safety footwear around women's shoe lasts
• Extensive fit testing for comfort and stability
• Developing and integrating ASTM-certified safety features
• Producing steel-toe, electrical-hazard, slip-resistant, water-resistant, and static-dissipative footwear
• Handcrafting footwear with full-grain leather and other performance materials
• Providing fit guidance, exchanges, returns, and customer support

Products / SKUs Brand's website · 2026-11-07

• Women's steel-toe safety boots
• Women's safety shoes and work shoes
• Electrical-hazard-rated footwear
• Static-dissipative and ESD safety footwear
• Slip-resistant safety footwear
• Work athletic shoes
• Work socks, insoles, laces, and other footwear accessories
• Digital gift cards

Pricing Brand's website · 2026-11-07

Safety footwear shown on the site ranges from $135 to $210, with examples including the Gravity Safety Shoe at $190, Omega EH Safety Boot at $200, and Rogue EH Work Shoe at $150–$170. Accessories include socks from $19 to $22, insoles at $24, laces at $12, and gift cards from $50 to $200.

Target industry Brand's website · 2026-11-07

Workplace safety and personal protective equipment (PPE), particularly for manufacturing, engineering, construction, warehousing, electrical work, industrial operations, and other demanding industries.

Customer base Brand's website · 2026-11-07

Women who need safety footwear for demanding work environments, including customers in engineering, manufacturing, construction, warehousing, electrical contracting, healthcare, television production, and related fields. The company also serves individual customers, retailers, and employers.

Ideal customer profile Brand's website · 2026-11-07

Women working in industrial, construction, engineering, manufacturing, warehouse, electrical, and other safety-regulated environments who need ASTM-certified protective footwear that fits women's feet and can transition between job sites and professional settings.

Use cases Brand's website · 2026-11-07

• Steel-toe protection on construction and manufacturing job sites
• Electrical-hazard protection for electrical and industrial work
• Slip-resistant footwear for wet and demanding work surfaces
• Static-dissipative and ESD protection in applicable work environments
• Long workdays requiring comfortable, supportive footwear
• Moving between job sites, factory floors, offices, and meetings without changing shoes
• Women seeking protective footwear that complements their personal style

Customer outcomes Brand's website · 2026-11-07

• Improved workplace protection through ASTM-certified safety features
• Better fit and comfort from footwear engineered on women's lasts
• Reduced compromise between safety, professional appearance, and personal style
• Support for long hours on the feet and demanding terrain
• Access to women's-specific sizing, width options, and fit guidance
• Confidence to step into traditionally male-dominated work roles while feeling safe and like themselves