Xing is a company within the Software & Internet category. Xing is a professional social network focused on the German-speaking market (DACH). It provides a platform for professionals to manage their careers, find jobs, and network, while offering recruitment and employer branding tools for businesses. It is a subsidiary of New Work SE.
Xing was founded in 2003 and is headquartered in Hamburg, Germany.
Xing is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Xing is Weak. Significant factual deltas detected. Majority of AI models omit or misstate key facts.
AI models classify Xing as a Incumbent. AI names brand first.
Xing appeared in 6 of 8 sampled buyer-intent queries (75%). Xing has high visibility for German-language professional queries but loses share to LinkedIn for English-language or international networking searches.
AI consensus: High consensus that Xing is a professional social network focusing on the DACH (Germany, Austria, Switzerland) region.. Key gap: Models vary on whether they still categorize it as a 'LinkedIn competitor' or a 'jobs-and-hiring platform,' reflecting Xing's recent strategic shift toward recruitment services.
Of 12 key facts verified about Xing, 12 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Buyers turn to Xing for Physical Networking & Events: Networking through personal connections, physical events, and local business meetups without a digital platform., Recruitment Agencies: Relying on traditional recruitment firms or headhunters to find roles or talent., among 2 documented problem areas.
Buyers evaluating Xing typically ask AI models about "Professional network Germany", "Jobs in Hamburg professional site", "Best professional social network globally", and 3 similar queries.
Xing's main competitors are Facebook Groups. According to AI models, these are the brands most frequently named alongside Xing in buyer-intent queries.
Xing's core products are Professional networking, Job board, Talent solutions (Xing E-Recruiting), Employer branding..
Xing uses Freemium.
Xing serves Professionals and recruiters in Germany, Austria, and Switzerland..
Xing Deep localization and cultural alignment within the DACH region, emphasizing German data privacy standards.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Incumbent
Last analyzed: March 11, 2026
Founded: 2003
Headquarters: Hamburg, Germany