Yaeger & Sons

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Overview

Tagline Brand's website · 2026-10-04

Deep family heritage (4th generation), customer-driven innovation based on addressing specific industry pain points (e.g., Magliner travel difficulties), products designed, built, and manufactured by the controlling family business (SBSM).

Description Brand's website · 2026-10-04

Founded in 1902 as a blacksmith business specializing in horseshoeing, Yaeger & Sons evolved into the material handling equipment arena. The legacy continues with Marty J Yaeger, a 4th generation descendant, whose business, SBSM, designs and manufactures the YaegerPro line of carts for camera assistants, improving upon limitations found in traditional options like Magliner.

Offerings

Core capabilities Brand's website · 2026-10-04

  • YaegerPro Starter and Premium packages (self-contained carts for camera assistants); historically
  • material handling equipment.

Pricing Brand's website · 2026-10-04

Direct sales, with promotions (e.g., 'Spring Sale').

Audience

Target industry Brand's website · 2026-10-04

Camera assistants, film production professionals, material handling sector (historically).

Landscape

Competitors Brand's website · 2026-10-04

  • Magliner
  • Backstage Equipment
  • Inovativ
  • Rock N Roller Multi-Cart

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Page last updated 2026-10-04.