Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
yepstr is a company within the Service Marketplace category. Yepstr is an app-based platform connecting families with local youth for a variety of household tasks, including babysitting, homework help, gardening, and pet sitting. It aims to provide safe, fair, and easy access to local help while offering job opportunities for young people, handling aspects like background checks, insurance, and RUT deductions.
yepstr was founded in 2014 and is headquartered in Sweden.
yepstr is rated Low Visibility on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for yepstr is Strong.
AI models classify yepstr as a Challenger. AI names competitors first.
yepstr appeared in 3 of 3 sampled buyer-intent queries (100%). Yepstr's core service offerings are highly discoverable within the provided context, with direct links and prominent mentions for key services like babysitting, homework help, and gardening. There are no significant gaps in discoverability for these primary services based on the provided data.
Yepstr is perceived as a reliable, secure, and user-friendly platform that simplifies finding local help for household tasks. Users value its commitment to providing safe job opportunities for youth, its automatic handling of RUT deductions, and its fair pricing model. The service is seen as a 'lifesaver' for managing daily life. Key gap: No major discrepancies found. The information presented is coherent and self-consistent.
Of 5 key facts verified about yepstr, 5 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
One user review mentioned the app being 'underligt seg och funktionsmässigt funkar dåligt' (strangely slow and functionally poor), indicating potential technical performance issues despite the overall positive sentiment.
Buyers turn to yepstr for Word-of-mouth / Local bulletin boards: Finding local help through personal recommendations, school bulletin boards, or local community groups, which requires more manual effort for vetting and payment, Traditional service agencies: Hiring through established agencies for babysitting, cleaning, or gardening, which might offer a more formalized service but potentially at a higher cost and without the , Manage tasks personally: Families handle all household tasks themselves, saving cost but increasing time commitment and potentially stress., among 3 documented problem areas.
Buyers evaluating yepstr typically ask AI models about "yepstr barnvakt", "yepstr läxhjälp", "yepstr trädgårdshjälp", and 1 similar queries.
yepstr's core products are Babysitting, homework help, gardening, dog walking, and other simple household tasks facilitated through an app..
yepstr uses Hourly rate, with an average of 130 SEK/hour for customers (after RUT deduction) and 110 SEK/hour for workers. Yepstr retains a margin for platform services and employment..
yepstr serves Families in Sweden seeking local help for household chores; Youth in Sweden seeking their first job opportunities..
yepstr Focus on connecting families with local youth for flexible jobs, emphasizing safety (BankID, background checks, insurance), fair employment for youth (employed by Yepstr), and automatic handling of RUT deductions, making it 'Sweden's largest facilitator of typical youth jobs'.
Brand Authority Index (BAI) tier: Low Visibility (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://yepstr.com/
Last analyzed: August 9, 2026
Founded: 2014 (source: official website)
Headquarters: Sweden (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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