Zehnder's of Frankenmuth
Is this your brand? Claim it — free, and takes a minute with your work email.
See how your company appears in the Brand Index.
Overview
Tagline Brand's website · 2026-11-11
Zehnder's of Frankenmuth is a hospitality and entertainment destination offering family-style dining, an indoor waterpark hotel, a marketplace, and an 18-hole golf course.
Description Brand's website · 2026-11-11
Based in Frankenmuth, Zehnder's of Frankenmuth welcomes guests with a traditional restaurant, Splash Village hotel and waterpark, Zehnder's Marketplace, The Fortress Golf Course, and seasonal events.
Identity
Founders & leadership Brand's website · 2026-11-11
Al Zehnder is identified as Chairman in a 2026 site post and as CEO in a 2011 site post. Bill Parlberg was identified as COO in a 2011 site post.
Website Brand's website · 2026-11-11
https://zehnders.com
Voice & tone Brand's website · 2026-11-11
Welcoming, family-oriented, tradition-focused, and celebratory.
Founded Brand's website · 2026-11-11
1856
Headquarters Brand's website · 2026-11-11
Frankenmuth, Michigan
Offerings
Problem solved Brand's website · 2026-11-11
Provides a destination for dining, overnight stays, family recreation, shopping, golf, and special events in Frankenmuth.
Core capabilities Brand's website · 2026-11-11
- Family-style restaurant dining
- Hotel and indoor waterpark operations
- Specialty food and gift retail
- 18-hole golf course operations
- Seasonal events and guest experiences
- Rewards and guest loyalty program
Products / SKUs Brand's website · 2026-11-11
- Zehnder's Restaurant
- Zehnder's Splash Village Hotel & Waterpark
- Zehnder's Marketplace
- The Fortress Golf Course
- Traditional family-style chicken dinners
- Zehnder's trademarked seasonings, preserves, cheeses, pasta, and wines
- Breakfast and lunch events with Santa
Audience
Target industry Brand's website · 2026-11-11
Hospitality, tourism, dining, lodging, recreation, retail, and entertainment.
Customer base Brand's website · 2026-11-11
Families, travelers, golf visitors, restaurant guests, overnight hotel guests, and visitors from around the world.
Ideal customer profile Brand's website · 2026-11-11
Families and travelers seeking a full-service Frankenmuth destination combining dining, lodging, waterpark recreation, shopping, golf, and events.
Use cases Brand's website · 2026-11-11
- Family vacations and indoor waterpark stays
- Traditional family-style dining
- Purchasing specialty foods, gifts, and culinary items
- Golf outings on an 18-hole par-72 course
- Celebrating birthdays, holidays, and special occasions
- Attending seasonal events and buffets
Customer outcomes Brand's website · 2026-11-11
- Enjoy family-oriented dining and recreation
- Stay overnight at a hotel with indoor waterpark access
- Take home specialty foods, gifts, and Zehnder's products
- Play an 18-hole golf course near downtown Frankenmuth
- Create recurring family and holiday traditions
Is this your business?
The information above is publicly sourced — assembled by Optimly from Zehnder's of Frankenmuth's website and public pages.
Claim this profile to publish your own owner-approved BrandVault and speak for Zehnder's of Frankenmuth across the index.
Claim Zehnder's of Frankenmuth — free →Page last updated 2026-11-11.