Zerodha

Tagline Brand's website · 2026-11-07

Indian online stock brokerage and investment platform offering trading, investing, mutual funds, ETFs, bonds, IPOs, derivatives, and financial education.

Description Brand's website · 2026-11-07

Zerodha is an Indian discount broker founded in 2010. It provides online platforms and services for investing and trading across stocks, IPOs, derivatives, mutual funds, ETFs, bonds, commodities, and currencies. Zerodha also operates financial education and community initiatives, and offers APIs for building trading and investing experiences.

Mission Brand's website · 2026-11-07

To break down barriers faced by Indian traders and investors in terms of cost, support, and technology, and empower retail traders and investors through accessible products, education, and community initiatives.

Founders & leadership Brand's website · 2026-11-07

Nithin Kamath — Founder and CEO; Nikhil Kamath — Co-founder and CFO; Dr. Kailash Nadh — CTO; Venu Madhav — COO; Seema Patil — Director; Karthik Rangappa — Chief of Education; Austin Prakesh — Director Strategy.

Website Brand's website · 2026-11-07

https://zerodha.com

Voice & tone Brand's website · 2026-11-07

Customer-first, transparent, direct, no-nonsense, educational, and anti-gimmick.

Founded Brand's website · 2026-11-07

15 August 2010

Parent ownership Brand's website · 2026-11-07

Bootstrapped and profitable from its early days, with no external investor pressure according to Zerodha's philosophy page. Its Rainmatter fintech fund and incubator invests in fintech startups.

Problem solved Brand's website · 2026-11-07

Reduces the cost and complexity of trading and investing in India through discount brokerage, technology-driven platforms, transparent pricing, support, and open financial education.

Core capabilities Brand's website · 2026-11-07

• Online stock brokerage and investing
• Trading in equities, intraday, futures, options, commodities, and currencies
• Investing in IPOs, mutual funds, ETFs, and bonds
• Direct mutual fund investing
• Portfolio and back-office management
• Trading and investing APIs through Kite Connect
• Investor education through Varsity
• Trading and investment community through TradingQ&A

Products / SKUs Brand's website · 2026-11-07

• Kite
• Console
• Coin
• Kite Connect
• Varsity
• TradingQ&A
• Rainmatter
• Sensibull

Pricing Brand's website · 2026-11-07

Free account opening; free equity delivery and direct mutual funds; flat ₹20 intraday and F&O trades; Zerodha states that it charges a nominal annual maintenance fee and has no hidden charges.

Target industry Brand's website · 2026-11-07

Financial services, online brokerage, investment platforms, and fintech.

Customer base Brand's website · 2026-11-07

Over 1.8 crore clients in India, including retail traders and investors; customers place billions of orders annually through Zerodha's ecosystem.

Ideal customer profile Brand's website · 2026-11-07

Indian retail traders and investors seeking low-cost, transparent, technology-enabled access to stocks, IPOs, derivatives, mutual funds, ETFs, bonds, commodities, and currencies.

Use cases Brand's website · 2026-11-07

• Long-term equity investing
• Equity delivery trading
• Intraday trading
• Futures and options trading
• Investing in IPOs
• Direct mutual fund investing
• ETF and bond investing
• Building custom trading and investing experiences with APIs

Customer outcomes Brand's website · 2026-11-07

• Lower trading and investing costs
• Access to a broad range of investment products through online platforms
• Greater pricing and operational transparency
• Ability to manage investments and trading through an integrated ecosystem
• Improved financial knowledge through free, open education
• Support to make more informed decisions and do better with money