Zscaler Internet Access (ZIA) is a cloud-native security service edge (SSE) solution that provides secure access to the internet and SaaS applications. It replaces traditional outbound security hardware with a globally distributed cloud proxy that performs deep packet inspection and threat prevention.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Cybersecurity
https://optimly.ai/brand/zscaler-internet-access-zia
Last analyzed: April 11, 2026
Founded: 2007 (Parent company Zscaler)
Headquarters: San Jose, California, USA