Brand Lookup
Scout (Free)No auth requiredbrand_lookup
Quick lookup of a specific brand by name or slug. Returns BAI tier, archetype, category, subcategory, and basic info.
When to use
Use when a conversation mentions a specific company and you want to see its AI profile.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
| slug | string | No | Brand slug for exact match (preferred) |
| name | string | No | Brand name for fuzzy match |
| category | string | No | Filter by category |
Try this in Claude
Look up Stripe on Optimly ScoutExample request
{
"slug": "stripe"
}Example response
{
"results": [
{
"slug": "stripe",
"name": "Stripe",
"archetype": "Incumbent",
"bai_tier": "Strong",
"category": "Fintech",
"subcategory": "Payment Processing",
"verified": true,
"claimed_by_brand": true,
"optimly_url": "https://optimly.ai/brand/stripe"
}
]
}Own-brand ungating: If the caller has a valid osk_ key and the key's brandSlug matches the requested brand, the response includes full ungated data (exact bai_score, full sentiment, claims count). Unauthenticated calls get the slim/public response.