Optimly vs. Gumshoe
Audit vs. Strategy
Gumshoe (Audit Tool)
- Audits AI brand presence — shows how AI describes you
- Identifies gaps and problems
- Snapshot of current AI visibility
- Limitation: Diagnosis only, no treatment
Optimly (Strategy + Execution)
- Starts with strategy: what narrative should AI learn?
- Defines ground truth, not just gaps
- Deploys fixes at the source level
- Tracks that fixes hold through model updates
Diagnosis vs. Cure
Brand audits are step 1. But most teams get stuck after the audit — they know what's wrong but don't know what to do about it.
Optimly's Define → Detect → Deploy framework closes the loop: define what's true, detect what AI gets wrong, deploy the fix at the source level.
Proof: Hal9 Results
Hal9 achieved 1,600% AI-referred traffic growth in 60 days — not from knowing they had a problem, but from having a systematic fix deployed against the sources causing misrepresentation.
AI-referred traffic growth
Brand accuracy score
Time to results
Comparison Overview: This page compares Optimly (full AI narrative platform with Define, Detect, Deploy workflow) with Gumshoe (AI brand audit tool focused on diagnosis).
Go Beyond the Audit. Fix What AI Believes.
Run a free AI brand audit — then get the strategy and fixes to actually change AI's perception.
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