Optimly vs. Gumshoe
Audit vs. Strategy
Gumshoe (Audit Tool)
- Audits AI brand presence — shows how AI describes you
- Identifies gaps and problems
- Snapshot of current AI visibility
- Limitation: Diagnosis only, no treatment
Optimly (Strategy + Execution)
- Starts with strategy: what narrative should AI learn?
- Defines ground truth, not just gaps
- Deploys fixes at the source level
- Tracks that fixes hold through model updates
Diagnosis vs. Cure
Brand audits are step 1. But most teams get stuck after the audit — they know what's wrong but don't know what to do about it.
Optimly's Define → Detect → Deploy framework closes the loop: define what's true, detect what AI gets wrong, deploy the fix at the source level.
Proof: Hal9 Results
Hal9 achieved 1,600% AI-referred traffic growth in 60 days — not from knowing they had a problem, but from having a systematic fix deployed against the sources causing misrepresentation.
AI-referred traffic growth
Brand accuracy score
Time to results
Comparison Overview: This page compares Optimly (which finds what AI gets wrong, helps publish approved fixes, and measures the result) with Gumshoe (an AI brand audit tool focused on diagnosis).
Common questions
What is the main difference between Optimly and Gumshoe?
Gumshoe focuses on auditing how AI describes a brand. Optimly also helps a team confirm what is true, identify the source of a wrong answer, and prioritize what to fix next.
Can I see an Optimly result before signing up?
Yes. Optimly publishes sample and public Business Profiles in the AI Brand Index, including Optimly's own live profile.
Does Optimly replace an AI brand audit?
No. The audit is the starting point. Optimly connects the diagnosis to a confirmed Business Profile and a prioritized improvement plan.
Go Beyond the Audit. Fix What AI Believes.
Run a free AI brand audit — then get the strategy and fixes to actually change AI's perception.
Get Started →Comparing audit tools more broadly? See our independent reviews of AI brand monitoring tools, or read AI citation tracking explained.