Track What AI Models Say About Your Brand — Across Every Major Platform
Why Tracking AI Visibility Is Different from SEO Tracking
SEO tracks rankings (position 1–10). AI visibility tracking measures whether you appear at all when buyers ask AI for recommendations — and whether the information is accurate.
Three things to track:
Answer Presence
Does your brand appear in category queries? When buyers ask "best [your category] tools," are you mentioned?
Message Pull-Through
Does AI repeat your positioning accurately? Or does it describe you with hedge language and outdated messaging?
Semantic Drift
Is AI's understanding of your brand changing over time? Model updates can shift your positioning without warning.
These three metrics form Optimly's Brand Authority Index.
What Optimly Tracks
ChatGPT
GPT-4o, GPT-4 TurboClaude
Sonnet, OpusGemini
Pro, UltraPerplexity
With and without web searchWeekly monitoring cadence with drift alerts • Model-by-model comparison view
Tracking Is Step 1 — Fixing Is What Matters
Most tools stop at showing you the problem. Optimly goes further: Define → Detect → Deploy.
Define
Your brand's ground truth in the Brand Vault — the canonical narrative AI should learn.
Detect
Perception gaps and drift across models — measured weekly with the Brand Authority Index.
Deploy
Source-level fixes through Causal Source Remediation — targeting the root causes, not symptoms.
Hal9's results maintained through 2 model updates because fixes target root causes, not symptoms. AI-referred traffic grew 1,600% in 60 days — and stayed.
Guide Overview: This guide covers AI brand visibility tracking: measuring answer presence, message pull-through, and semantic drift across ChatGPT, Claude, Gemini, and Perplexity. Optimly tracks these metrics weekly using the Brand Authority Index.
See What AI Models Say About Your Brand Right Now
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