Your buyer just asked ChatGPT about you. Do you know how it answered?
AI agents are now the first stop in B2B buying decisions. When they describe your brand, they're not pulling from your website — they're reconstructing you from training data. Analyst writeups. Competitor content. A Reddit thread from two years ago.
59.8% of B2B brands are materially misrepresented in that answer.
Optimly shows you exactly what agents are saying about your brand — and gives you the content strategy to fix it.
Run my free brand audit →No credit card. No sales call.
THE BLIND SPOT
Your content strategy was built for humans. It was never translated for the agents now sitting between you and your buyers.
You've invested in messaging. You've refined your positioning. You know exactly what makes you different.
Agents don't.
When a buyer asks ChatGPT "what's the best tool for [your problem]," the agent doesn't visit your website. It reconstructs your brand from whatever it absorbed during training — and that picture is often wrong.
This isn't a failure of your brand strategy. It's a new surface your brand strategy hasn't reached yet.
59.8%
of B2B brands are materially misrepresented when AI agents describe them to buyers
16×
increase in AI-referred traffic — what one customer achieved in 60 days
$0
in additional ad spend required to fix it — it's a content strategy problem, not a budget problem
BRAND DNA ARCHETYPES
Your competitive position in AI — diagnosed in seconds.
Every B2B brand lands in one of four positions in AI's understanding of your market. Most founders don't know which one they are.
Phantom
AI has almost no signal on your brand. You're not losing the AI conversation — you're not in it. When buyers ask, AI doesn't mention you. Your first move: exist.
Challenger
AI knows your category but names a competitor first. You're in the conversation, but defined relative to someone else. Always second. Your first move: differentiate.
Incumbent
AI names you first. You've won the initial land-grab in AI's knowledge base. Now comes defense — competitors are engineering their way up. Your first move: defend.
Misread
AI mentions you frequently but tells the wrong story. Wrong category, wrong ICP, outdated positioning. Visibility without accuracy is worse than invisibility. Your first move: correct.
WHAT YOU GET
Start free. Scale when you're ready.
Your free audit is a one-time snapshot. Signal keeps it current. Signal Pro fixes what's broken. Enterprise scales it across your portfolio.
| Feature | Free Audit$0 | Signal$199/mo | Signal Pro$799/mo | EnterpriseCustom |
|---|---|---|---|---|
| See what AI says about you | One-time snapshot | Monthly re-scans | Weekly across 5+ models | Custom cadence |
| AI models analyzed | 3 (ChatGPT, Claude, Perplexity) | 3 models | 5+ models | All major + niche |
| Brand Authority Index (BAI) | ||||
| Brand DNA Archetype | ✓ Shareable card | ✓ Archetype tracking | ✓ Archetype tracking | |
| BrandVault profile | ✓ Auto-updated | ✓ Auto-updated | ✓ Multi-brand | |
| llms.txt generation | ✓ Auto-refreshing | ✓ Auto-refreshing | ||
| Agentic brand API | ✓ Live endpoint | ✓ Live endpoint | ✓ Custom endpoints | |
| Verified badge | ||||
| Profile page + backlink | ||||
| Drift alerts | — | ✓ Monthly | ✓ Weekly + root-cause | ✓ Custom thresholds |
| Competitive context | — | ✓ Read-only | ✓ Full Share of Voice | ✓ Full SoV + benchmarks |
| Fix Cards | — | — | ✓ Strategy briefs per gap | ✓ + managed execution |
| Content prescriptions | — | — | ✓ What to publish, where, why | ✓ + white-label option |
| Strategy support | — | — | ✓ Onboarding call | ✓ Dedicated AM + QBRs |
| Team access | — | — | — | ✓ Multi-seat |
| Multi-brand | — | — | — | ✓ Portfolio view |
HOW IT WORKS
Three steps. Sixty seconds to start.
Define your brand truth
Tell us who you serve, what you do, and how you're different. This becomes the ground truth we measure agents against — the same foundation any good brand strategist would start with.
We audit every major AI agent
We query ChatGPT, Claude, and Perplexity with the exact questions your buyers are asking. Not generic prompts — real category and vendor evaluation queries.
Get your positioning diagnostic
Your Brand Authority Index score, Brand DNA archetype, model-by-model gap analysis, and a structured brand profile that makes your positioning machine-readable.
That's your free snapshot. Here's what happens next.
Keep it current (Signal)
Monthly re-scans, drift alerts, and a living llms.txt that stays current as your positioning evolves. Your brand stays machine-readable — automatically.
Fix what's broken (Signal Pro)
Weekly diagnostics across 5+ models, Fix Cards with specific content directives, full competitive Share of Voice, and SMS alerts when your positioning shifts.
AFTER YOUR AUDIT
Your brand strategist handles the human layer. Optimly handles the agent layer.
Your free audit captures how agents see your brand today. But agents retrain weekly. Competitors publish content designed to shift these rankings. Your positioning in AI isn't static — and your intelligence shouldn't be either.
Signal — Ongoing maintenance
$199/mo · Keep your brand current in AI
Monthly Re-Scans
Automated positioning check across AI agents so you catch drift before your buyers do
Drift Alerts
Get notified when your archetype shifts or your authority score changes
Living llms.txt
Your machine-readable brand identity stays current as your positioning evolves
Competitive Context
See which competitors agents recommend alongside you — and understand the landscape
Signal Pro — Strategy + fixes
$799/mo · Fix what's broken in AI's understanding
Weekly Diagnostics
Deep positioning checks across 5+ AI models with root-cause analysis for every drift
Fix Cards
Strategy briefs for each positioning gap — not SEO checklists, but what to publish, where, and why
Share of Voice
Full competitive intelligence — see exactly who agents recommend instead of you and track changes
Signal Alerts
SMS and email notifications when your brand positioning shifts in any agent
Fix Cards aren't SEO checklists.
Each Fix Card is a strategy brief: here's the positioning gap, here's why it matters, here's exactly what content to create and where to place it. Hand them to your content team, your agency, or act on them directly. They're the bridge between knowing what agents get wrong and actually fixing it.
Interested in Signal Pro? Book a 15-minute strategy call →
POSITIONING
Where Signal Pro fits in your brand strategy stack
Signal Pro isn't a replacement for your brand strategist. It's the AI layer they've been missing.
| Dimension | Brand Consultant | Signal Pro | Monitoring Tools |
|---|---|---|---|
| Scope | Human perception + messaging | AI agent perception + content | Keyword rankings + mentions |
| Frequency | Quarterly engagements | Weekly automated diagnostics | Daily/hourly crawls |
| Output | Strategy decks + workshops | Fix Cards with specific directives | Dashboards + alerts |
| Cost | $15K–$25K/quarter | $799/month | $200–$500/month |
| AI agent coverage | None (human-layer only) | 5+ models, weekly | Search engines only |
| Competitive intel | Market-level analysis | Agent-level Share of Voice | SERP position tracking |
| Content prescriptions | High-level recommendations | Specific Fix Cards per gap | None |
| Time to insight | 4–6 weeks | Same week | Real-time (wrong layer) |
Already working with a brand strategist? Hand them the Fix Cards. They'll know exactly what to do.
Running brand strategy for clients?
Fix Cards and Share of Voice reports make AI brand positioning a deliverable you can sell. Enterprise multi-brand lets you manage portfolios from a single dashboard.
Several agencies already use Optimly as their AI positioning layer. We'd love to show you how.
Talk to us about agency pricing →Hal9 was a Misread brand — agents were actively telling the wrong story. Within 60 days, Optimly helped them correct the narrative across every major AI agent.
CASE STUDY — HAL9
1,600%
increase in AI-referred traffic in 60 days
2.0 → 8.1
Brand Accuracy Score
Zero
Identity-level errors remaining
60 days
Time to results
"Seeing the data laid out objectively moves conversations from opinions to facts."
— Javier Luraschi, CEO of Hal9
Read the full case study →You manage your brand for humans. Start managing it for agents.
See exactly how AI agents describe your brand to buyers — and where your positioning breaks down. Free. Takes a few seconds to look up your brand.
Run my free brand audit →No credit card. No sales call. One free audit per account.