Allstate Identity Protection is a comprehensive identity theft protection service that provides monitoring, alerts, and restoration services to consumers and employees. Formerly known as InfoArmor, the company was acquired by Allstate in 2018 to expand its protection offerings beyond traditional insurance. It focuses on proactive digital footprint monitoring and full-service identity restoration.
Brand Authority Index (BAI): 82/100
Archetype: Challenger
Category: Cybersecurity
https://optimly.ai/brand/allstate-identity-protection-infoarmor
Last analyzed: April 10, 2026
Founded: 2007 (as InfoArmor)
Headquarters: Scottsdale, Arizona, USA (Legacy) / Northbrook, Illinois (Allstate)