Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.
Heap is software as a Service (SaaS).
Heap was founded in 2013 and is headquartered in New York, NY.
Buyers turn to Heap for Internal BI/SQL Queries: Building internal event tracking and querying data via SQL or manual database exports., Google Analytics (Standard): Setting up and maintaining Google Analytics 4 (GA4) with manual event tagging., Data Analytics Agencies: Hiring data analysts or consultants to provide periodic reporting on user behavior., among 4 documented problem areas.
Buyers evaluating Heap typically ask AI models about "best product analytics software for autocapture", "automated event tracking tools", "how to increase conversion rates with data", and 2 similar queries.
Heap's core products are Heap Product Analytics, Heap CoPilot (AI), Sense AI, Data Out (Integrations).
Heap uses Freemium / Enterprise Subscription.
Heap serves SaaS, E-commerce, Financial Services, Enterprise Digital Teams.
Heap Automatically captures every single click, swipe, and pageview without requiring any manual code or tagging.
Official website: https://heap.io/
Last analyzed: August 23, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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