Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.

Heap

What is Heap?

Heap is software as a Service (SaaS).

When was Heap founded and where is it based?

Heap was founded in 2013 and is headquartered in New York, NY.

What problems does Heap solve for buyers?

Buyers turn to Heap for Internal BI/SQL Queries: Building internal event tracking and querying data via SQL or manual database exports., Google Analytics (Standard): Setting up and maintaining Google Analytics 4 (GA4) with manual event tagging., Data Analytics Agencies: Hiring data analysts or consultants to provide periodic reporting on user behavior., among 4 documented problem areas.

What questions do buyers ask AI about Heap?

Buyers evaluating Heap typically ask AI models about "best product analytics software for autocapture", "automated event tracking tools", "how to increase conversion rates with data", and 2 similar queries.

What does Heap offer?

Heap's core products are Heap Product Analytics, Heap CoPilot (AI), Sense AI, Data Out (Integrations).

How is Heap priced?

Heap uses Freemium / Enterprise Subscription.

Who does Heap target?

Heap serves SaaS, E-commerce, Financial Services, Enterprise Digital Teams.

What differentiates Heap from competitors?

Heap Automatically captures every single click, swipe, and pageview without requiring any manual code or tagging.

Official website: https://heap.io/

Last analyzed: August 23, 2026

Problems this brand solves

Buyers search for

About this profile

This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.

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